Pat Conroys The Lords Of Discipline Essay -- Lords Discipline Pat Con

Pat Conroy's The Lords Of Discipline Conroy shows his life through his novel, The Lords of Discipline, to give perusers a visual exhibit of how life associations can change the substance of a novel. Conroy's participation to the Citadel, his family, and the South helped impact his creative composing style. A lifetime in a Southern family nullified any likelihood that he [Will/Conroy] could leave the school under any conditions other than unequivocal disfavor (6). Conroy's family held a solid command over his will to disavow the difficulty of the Citadel. An unavoidable deference for his mom goes through the book as he announces her as being one of the fundamental reasons he keeps on remaining in the Institute, and the person who kept him in line through the two his childhood and his section to development. Her seriousness was delicate, however seriousness nonethelessâ… the order of my mom camouflaged itself in affection and delicacy and frequently held fa...

Investigating Criminal Justice And Forensic Science

Examining Criminal Justice And Forensic Science The primary field of criminal examination is legal science. It is generally imperative to comprehend to criminological science first. Scientific science is the use of the science to the crook and common laws that are upheld by police offices in a criminal equity framework (Richard S. 2007, page-5). Criminal examination is the assortment of data and proof for recognizing, catching and sentencing suspected guilty parties Professor Ralph F. Turner of Michigan State University likes: A criminal examination is the reproduction of the past occasion Either definition might be explained further by looking at the particular duties of the agent (James W.O. what's more, Richard H.W., 2000, page no. 5). This article will initially show the concise history of criminal examination then it will portray wrongdoing research facility including their fundamental and operational administrations. Finely we will talk about some significant innovation. The point of this exposition depicts criminal examinat ion previously and now because of expansion of new advances (see reference section 1.1). History of criminal examination Today many accept that Sir Arthur Conan Doyle had extensive effect on advocating logical wrongdoing location strategies through his anecdotal character Sherlock Holmes, who initially applied recently creating standards of serology (see addendum 1.1), fingerprinting, guns distinguishing proof and questions-reports assessment some time before their worth was first perceived and acknowledged by genuine criminal investigations(Richard S. 2007, page-5). Past sort of controlled affirmation didn't begin to develop until the eighteenth and nineteenth hundreds of years for wrongdoing, a period during which a lot of our advanced - day science understanding was simply beginning to be created. At that point new criminological term Toxicology was portrayed by Mathieu Orfila (1787-1853) in 1840 for his criminal examination. (White P.C. 2008, page - 2). What's more Bresler (1992) proposes that in Brussels during 1843 the police took the first since forever photo of a lawbreaker. In France mid 1879 Alphonse Bertillon (1853-1914) named for police in city of Paris to process archives record with portrayal of photos (Lan K. P., 2005 page-4), He additionally concocted the principal logical arrangement of individual distinguishing proof in 1879 in this framework he applied some arrangement of body estimations to recognize criminal and others. For not many decades it was acceptable strategy for criminal distinguishing proof after it takeover by fing erprinting almost 1900s, early his exertion make him Father of criminal recognizable proof (Richard S. 2007, page-6). Anyway it was first time in criminal examination and now criminological researchers utilize this outcome for mix of investigative estimation to separate between gatherings or to look at tests. Fingerprints turned out to be increasingly fruitful technique for individual distinguishing proof. It was Sir William Herschel, a British government worker in India and Henry Faulds got credit for early examination (White P.C. 2008, page-3). Francis Galton (1822-1911) First conclusive investigation of fingerprints and built up a system of arranging them for recording. He additionally distributed a book Finger Prints which placated the main measurable confirmation supporting the uniqueness of his strategy for individual distinguishing proof (Richard S. 2007, page-6). Then again up until 1900 it had been difficult to decide whether a blood test or stain was of human or creature s tarting point (White P.C. 2008, page-3). At that point Blood bunches procedure quickly applied to criminal examination in 1915 by Dr. Leone Letter (1887-1957). Before Dr. Karl Landsteiner found blood may arrange in sub classes as A, B, AB, and O. at that point comes to realize that, it very well may be utilize full for criminal recognizable proof (Richard S. 2007, page-6). Just as in 1910, Albert S. Osborn composed first book Questioned Documents. In this book he built up certain standards of reports investigation which is perceived by court. Aside from this a promoter Edmond Locard persuaded The Lyons Police office to begin police research center. His works was distinguished by measurable researcher and criminal agents then they bolster him become originator and chief of the foundation of Criminalistics at the University of Lyons. He felt that when a criminal engaged with crime so he can be related with wrongdoing by dust particles (Locard 's Exchange standard: at whatever point at least two items interact with each other, there is trade of material between them). For the benefit of this evidence criminal captured and feel remorseful himself in court. After first world-wore he was triumphs to concur some nation to assembled police research facility. Presently Federal Bureau of Investigation (FBI) is greatest research center in world which is examining up to one million cases each year (Richard S. 2007, page-8). (See supplement 1.1, 1.3 and 1.4). Wrongdoing research facility for criminal examination Criminal research facilities are primarily evolved by offices which have planned reason to criminal examination or pushed by rising request of casework. This autonomous organizations expanded number of staff one representative to more than hundred and improved their office specifically heading. New innovation lead criminological researcher with different abilities and application to confront dynamic support in criminal judges framework. There are two primary essential and discretionary administrations gave by measurable labs. In fundamental administrations, right off the bat physical science unit examinations guideline of topography, physic and science to discover criminal with the assistance of wrongdoing scene confirmation (drugs, paint, soil, glass and touchy). Second is science unit which is currently a day's fundamentally liable for DNA Profiling. They took DNA from different sources (like hair, blood, skin, spit and that's only the tip of the iceberg) and lead to capture right lawbreaker. Thirdly guns unit, they search for focus of edge, which arms have been utilized. At that point records inspect unit, investigate penmanship, connection among paper and ink. Finely photography unit, new method like x-beam, bright and advanced photography carry imperceptible things to in proof. Other operational administrations are toxicology unit, Latent fingerprinting unit, polygraph unit, voiceprint examination unit and wrongdoing scene examination (Richard S. 2007, page-13). We will examine in detail in next scarcely any sections and how it have changed with time. (See informative supplement 1.1). Procedure and innovation engaged with criminal strengthening and how it created with time Legal proof beginnings at the scene if proofs are unrecognized or handle without care at the scene, the majority of research center investigation will be not able to distinguish honest evidence for wrongdoing and scene cannot be return to for more exertion to archived other verification. There are a few people required for duty this errand, which are cops, investigators, wrongdoing scene analyst, logical help official, or measurable researcher. In nineteenth century, specialized backings were rising a direct result of first most significant work was recognized and recorded by Gross in a book Criminal Investigation for the significance of deliberate methodologies then his work was additionally impacts this time for craft of wrongdoing discoveries. Significance of substance confirmation was first observe by Locard (See addendum 1.1) which can give connects in arrangement of verification and on account of him in twentieth century, the enormous bounce forward in logical procedure and ele ctronic upset in each part of science to encourage Locard follow evidence which can be glass, strands, soil, blood, hair, and some more. This confirmation we can incorporate as physical proof. (White P.C. 2008, page - 21). Yet, it is unworkable to gather everything from wrongdoing site. The accomplished agent notable to perceived significant article and how it very well may be utilized as a proof of wrongdoing and how field master can investigation this thing in research center. There is some normal kinds of physical proof, right off the bat blood, semen and spit; with this examples they recognize it's human or creature (see reference section 1.1) in past yet now with this verification a scientist can depict right criminal with the assistance of DNA(See informative supplement 1.2). Second is, reports, to dissect penmanship, connection among paper and ink and some more viewpoints. There are numerous physical proof like this which are; hazardous, drugs, strands, fingerprinting, guns, glass, hair, impressions, paint, oil based good, plastic and different polymers, sequential number, vehicle light, wood and some more. This all physical proof has their bit of history (Richard S. 2007, page-70). To recognize this all physical proof magnifying instrument have large commitment. Magnifying lens is a gadget which can grow and resolve the physical proof to recognize certainty behind wrongdoing. A large portion of physical proof is distinguish in wrongdoing lab by magnifying lens and it was the most punctual strategy for scientific science so in a past filled with criminal examination it has significant commitment to explain numerous violations from light magnifying lens to new Morden electron magnifying lens. In the event that any development in amazing examining, at that point Morden electronic magnifying lens secure connect new angle in scientific science. Help of the magnifying instrument, legal researchers examinations hair, fiber and paint (Richard S. 2007, page-180 ). As indicated by Locard (See supplement 1.1) physical proof twisted among individuals and during the hour of wrongdoing. This physical proof is investigated in criminal research center to discover criminal. So hair is likewise a physical proof to portray criminal, with hair we can discover DNA of criminal (See addendum 1.2). At that point fiber can be hotspot for criminal distinguishing proof. Finely paint, condition have uncountable thing whose surfaces are painted. It's not stunning to perceived paint. That is the reason it's most settled sort of physical proof by the criminological lab (Richard S. 2007, page-208 and 233). A few understudies of Orfila's returned nineteenth century to United Kingdom. They balanced out toxicology subject in their home college under power of legal medication. A toxicology administration given by college measurable doctor

Best training Essay Example | Topics and Well Written Essays - 750 words

Best preparing - Essay Example Explanation behind Ranking PNC and BB&T Banks top in Training Indeed, the explanation clarifying the high-positioning of the PNC and BB&T banks was their capacity to grasp innovation in preparing. Unequivocally, when the PNC bank robotized the credit procedure and embraced the electronic framework, they began the program that encouraged web based learning (Guerrie, 2008). Accordingly, the clients needed to change in accordance with the new innovation through virtual learning. Essentially, the framework expanded the quantity of students, in this way, making the bank an escalated money related preparing establishment. Because of the intricate learning, the bank consolidated the specialists in defining the preparation plan (Guerrie, 2008). Actually, the finished preparing configuration was in time, viable and exceptionally fruitful. In BB&T bank, their aim of building up the transferable and pertinent learning innovation made them a trustworthy preparing establishment. Indee d, the framework was a creative method of guaranteeing that the workers accomplished greatness through learning. Likewise, the innovative preparing would help in coordinating the vision, values and the business systems (Guerrie, 2008). The methodology was extremely innovative and proposed to make the organization extraordinary. Evidently, the innovative and mechanical way to deal with the way toward preparing, made the PNC and BB&T banks meet the most elevated evaluations. ... Too, the preparation improved the laborers execution, as far as proficiency and adequacy in the creation procedure (Guerrie, 2008). The electronic framework that the two partnerships grasped supplanted the manual tasks, making the administration conveyance quicker and right. What's more, the innovation utilized a large portion of the apparatuses utilized in the organizations and improved the relations among the representatives, the clients and the partners working with the companies. In those viewpoints, the two enterprises tied their preparation and improvement, explicitly, to their vital objectives, corporate objectives and the serious edge to their rivals in the market. Ways where the Companies Represent the Best Practice Organizations for Learning and Development Notable, the paper has sketched out that learning and advancement are reciprocal, implying that one exist to supplement the other. For instance, preparing encourages the advancement of a company. In this unique situation , the PNC and BB&T Banks speak to the best practice associations for preparing and advancement, explicitly in connection through embracing the act of innovative preparing. To be sure, the mechanical way to deal with preparing the laborers is a cutting edge practice that improves productivity and adequacy of the work (Guerrie, 2008). Using innovation, the partnerships meet exactness and brief execution of obligations. Frequently, the application that targets accomplishing the hierarchical objectives is the best practice that it should grasp (Guerrie, 2008). For instance, the preparation that the laborers got formed their presentation culture to coordinate the current hierarchical needs. In addition, the preparation empowered the administration to fixate on the change

Life Span Perspective Paper free essay sample

In the accompanying record a clarification of the life expectancy viewpoint of improvement will result. Synopsis of two hypotheses of life expectancy improvement will be elucidated. The author will explain how heredity and the earth collaborate to create singular contrasts being developed. Clarify the Life Span Perspective of Development The life expectancy point of view of improvement looks to examine advancement throughout presence. Understanding the progressions that happen all through life from unpretentious to touchy is the motivation behind this perspective. So as to esteem and grasp the life expectancy viewpoint the five attributes of improvement are introduced: multidirectional (changes happen every which way yet consistently in an orderly fashion), multicontextual (Life is implanted with numerous setting including family, history, and monetary conditions), multicultural (Cultural contrasts have an influence even intercontinental), multidisciplinary (Scientific controls including however not restricted to brain science, science, and training), and plastic (Any quality in any individual can be adjusted anytime being developed). We will compose a custom exposition test on Life expectancy Perspective Paper or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Inside this structure the dynamic idea of life can be read esteemed and recorded for present and future significance. How and why we change as we develop and progress through life further characterizes improvement (Berger, 2008, p. 22). Sum up Two Theories of Life Span Development. Two significant hypotheses of life expectancy advancement are Dynamic Systems hypothesis and Sociocultural hypothesis. Dynamic frameworks hypothesis is an assessment of individual advancement as always changing; presence is the antiquity of steady interface between the substantial and expressive being and in the midst of the character and all aspects of their environmental factors, along with the family members and society. Flimsiness is nonstop, and every variation impact all the others (Berger, 2008, p. 5). Dynamic frameworks hypothesis catches the association of an individual with their condition and the constant opportunities for change during the collaboration. Sociocultural hypothesis is rising hypothesis that demonstrates improvement results from the dynamic interface in the midst of every individual and the encompassing social and social effects (Berger, 2008 p. 46). Sociocultural is certifiably not a total hypothesis however provides a way to expanded cognizance of advancement. Clarify How Heredity and the Environment Interact to Produce Individual Differences in Development. Heredity as characterized by Encyclopedia Britannica is the aggregate of every natural procedure by which specific qualities are transmitted from guardians to their posterity (http://www. britannica. com/EBchecked/theme/262934/heredity). Heredity takes the qualities from the pool gave by the tribal line of each parent and structures attributes that will choose the attributes of the posterity. Nature depicts the area, encompassing components, impacts, and conditions. The portrayal of condition must be extended to incorporate nature and social and social powers (http://word reference. reference. com/peruse/condition). The two synergize or are associated over the life expectancy of the individual, molding, shaping and influencing beneficial encounters. Heredity frames a base of reference and nature gives a unique life-scape of intuitive turn of events. Each individual that is met in passing can change the existence way. For instance; the center school math instructor that demonstrated an individual can do anything. One explicit biological occasion can modify the course also. For instance; the downpour storm that brought about a person’s first perspective on a rainbow. The influence can be negligible, unpredictable or have no outcome by any stretch of the imagination. The result of these occasions or exposures are reliant (in no little part) on the heredity channel in which they are experienced through. That is the dynamic idea of the individual contrasts being developed. End In this archive a clarification of the life expectancy point of view of improvement has been given. Rundown of two speculations of life expectancy improvement has occurred. The author has explained how heredity and the earth cooperate to deliver singular contrasts being developed.

Summary Essay Example | Topics and Well Written Essays - 750 words - 16

Rundown - Essay Example People, for example, Francis L. Lawrence have been communicated to the specifications evading bias because of his articulation. Francis L. Lawrence once communicated that blacks were the most burdened and needed hereditary genetic to justify any higher bit of leeway. Craig Rogers likewise recorded a costly case about her lesbian educator of brain research for leaving her inclination rapped and furthermore caught. Learning establishments have detailed procedures to guarantee no resilience to partiality of any way running from bigotry to Christian slamming. This has been actualized to guarantee that the general public is great for the apparent minorities. By opposing each component of partiality, it doesn't delineate that the racial perspective doesn't exist in each person. In any case scholarly pluralism ought to be grasped to allow regard of articulation of each person. Just when bigotry and different types of partiality are erased, The concealment of bias focuses on when there will be an all out conviction among people in the general public that there is no distinction in human starting point, an arrangement that is even questioned still. The creator expresses that, â€Å"I uncertainty such a day will ever arrive.† The sentiment of isolation is repetitive in human and ought to be stifled inevitably. In the event that an absolute opportunity exists, individuals will be real in their di fferent musings, for example, madness of the gay people, their obstruction to multiplication and the questions they force on individuals. Besides, as the endeavors are outfitted towards getting rid of the preference it is understood that no much accomplishment are achieved and thus the conditions intensify. In this manner, it is savvy to begin thinking and executing the aspects of bias to the detriment of killing them. Bias has created a lot of turmoil in the general public and negative behavior patterns in the general public, for example, homosexuality profit by the approaches and restricting homosexuality is a preference to the gathering. For example the understudy

How to Figure Out Exactly What to Charge for Your Freelance Work

How to Figure Out Exactly What to Charge for Your Freelance Work Mark and Dan are highly skilled freelance writers. Both of them make $5,000 per month on average. Their skill levels and the quality of their work are at par.Yet, there is a huge difference in their lifestyles.Mark works 60+ hours every week, with his time divided between several clients.He barely gets time to spend with his family. The last vacation he took was three years ago. There is simply no time for such things. He knows he has to sacrifice such luxuries in order earn a decent income.Dan’s lifestyle is the complete opposite of Mark’s. Mark only works 25 hours each week, with his time divided between just two clients.Working only 25 hours a week, he has ample time to spend with his young kids. He even has time to take a one month long vacation every year. Dan is actually living the freelancer’s dream!How is it even possible for two freelance writers with equal skills and equal quality of work to have such different lifestyles?The answer lies in their pricing strategies. M ark believes that freelancing is a competitive industry, and therefore his charges low rates in order to attract more clients. This means that he has to put in a lot of time in his work in order to earn a decent income.Dan, on the other hand, knows the value of his work. Instead of pricing his services competitively, he charges premium rates for his services.With his higher rates, he gets higher quality clients and only has to work a few hours each day to sustain himself and his family.In the last couple of years, freelancing has become an attractive working model, and a huge number of people are ditching full time employment in favor of freelancing.By 2016, 35% of the US workforce were freelancers, with the number set to hit 42% by 2020. Freelancing gives you the freedom to choose your own schedule, be your own boss, and choose the kind of projects you want to work on.Despite its benefits, most professionals who switch to freelancing find themselves with one huge challenge â€" how to price their services.With freelancing, there is no guaranteed monthly income. You can make thousands of dollars one month and make nothing the following month. You are responsible for costs like your health insurance, taxes and licenses.You are also responsible for other costs associated with running your freelance business, such as purchase of equipment and materials, marketing, and so on.All these are factors you need to put into consideration when coming up with your freelance rates, and if you are just starting out, it can all be a bit confusing.Because of this, most new freelancers experience a moment of dread and anxiety when a client asks the following question: “So, how much do you charge for your services?”THE TWO MAJOR PRICING MODELS FOR FREELANCERS As a freelancer, there are two major pricing models that you can use for you services â€" hourly pricing and project based (fixed) pricing.Hourly PricingThis is the most common method for freelancers who are just startin g out, because this model is quite simplistic. With this method, you come up with an hourly rate for your work and then multiply that by the number of hours you will spend doing the work.You can use different methods to come up with your hourly rate.My preferred method for setting an hourly rate is to first decide the amount of money you want to earn in a year and then divide it by the number of billable hours you will spend working.For instance, if you want to earn $60,000 dollars a year, that means you should earn $5,000 each month. If you intend to work for 40 billable hours each week, then you need to charge $125 per hour.In this case, if a client gives you a project that takes you ten hours, you would then charge them $1,250 for the project. A good way of making the hourly pricing model work well for you and the client is to use time tracking software to track the amount of time you spend working on the client’s project.Hourly pricing is a good model you do not know how long the project is going to take you. For instance, if the client is not very sure of the scope of the project, meaning that there will be change of plans and numerous revisions, the hourly pricing keeps you protected.Even if some work is halted midway and has to be redone, you still get paid for the work you put in.Similarly, if you are offering a new service and cannot make an accurate estimate for how long it is going to take you, hourly pricing is the best option for you. This is why most freelancers who are just starting out might prefer using this model.Unfortunately, the hourly pricing model is limiting. As you become more experienced and better at your work, you will generally become more efficient. You start utilizing better tools and systems, you learn a few shortcuts here and there, you learn new tricks, and so on.As a result, you become faster in your work.You start doing in a few hours something that would initially take you a whole day. The quality of your work also improv es. With the hourly pricing model, this becomes a disadvantage for you. Despite becoming more efficient in your work and producing a higher quality of work, you start earning less because you spend less time doing the work.In addition, you need to realize that clients don’t generally pay you for the amount of hours you work. In most cases, clients pay you for the value you provide. They don’t care if something takes you thirty minutes or ten hours, so long as it is done by the time they want it and that it satisfies their needs.By charging an hourly rate, you limit yourself â€" there is only so much you can justify charging per hour.However, by switching to a project based pricing model, you can charge much higher rates, not based on the amount of time spent on the project, but by the value you provide.Most clients won’t have a problem paying higher rates so long as the quality of your work is proportionate to your rates.Project-Based (Fixed) PricingWith this model, the freela ncer charges a fixed rate for the entire project. With this model, instead of basing your fee on the number of hours spent working, your fee is based on the end result that you deliver, which is what the client cares about anyway.This is my preferred pricing model, because with this model, you don’t have to worry about earning less by becoming more efficient. This model allows you to earn more while working less.When coming up with a fixed rate fee for your service, there are two things you need to consider. The first one is the amount of work that needs to be done. It is good not to confuse the amount of work that needs to be done with the time spent doing the work.For example, if you are a web designer, your client might need a website with a number of features. Setting up some of these features might be an automated process that takes you no time, but you should still factor it in your pricing since it is a service that actually needs to be done.In this case, you would be charg ing for your knowledge, not for the time spent doing the work.The second thing you need to consider when setting your fixed rate fee is the actual value you are delivering for the client. To do this, you need to be aware how exactly your service helps your clients.For instance, if you are a freelance copywriter and you know that your copy will help the client bring in $100,000 in sales, it would be very easy to justify a $1000 fee for creating ad copy. By showing clients the potential ROI for your services, you stand at a better position to command higher rates for your services.FACTORS TO CONSIDER WHEN DETERMINING EXACTLY WHAT TO CHARGE FOR YOUR SERVICESOver the course of my freelancing career, I have come to the conclusion that the best approach when it comes to your freelance rates is to remain flexible. Regardless of the pricing model you opt to work with, you stand to gain more by adjusting your rates to the client and their specific project.It doesn’t make much sense chargin g a huge multinational company the same rates you would charge a one man startup.Similarly, it doesn’t make much sense charging the same rates for an overly creative project that requires specific knowledge as you would charge for a general, straightforward project that can be done by anyone within your industry.In spite of this flexibility, there are a number of factors and criteria you need to keep in mind when coming up with your rates. These include:Your Living And Business ExpensesWhen on full time employment, most of the costs of running the business are taken care of by your employer. Once you decide to freelance, you will have to cater for all these costs and expenses from your pocket.Therefore, you have to put these costs and expenses into consideration when setting a rate for your services. In particular, you need to think about costs such as hosting for your website, subscriptions for any business tools and services you are going to use, internet, telephone and other ut ility costs, travel expenses if your work requires traveling, office equipment like computers, business insurance and licensing fees, and professional membership fees, taxes, and marketing and advertising costs.In addition, you should make sure that your rates allow you to earn enough to cover your living expenses.How Much The Client Is Willing To Pay I mentioned earlier that the best approach is to charge different rates to different clients. For you to do this, you have to be able to evaluate how much the client is expecting to pay for a service.Let’s consider a situation where you have two clients with similar projects.However, there is a difference between the two clients. One client is the proprietor of startup. This client funded the startup from his own pocket, and therefore does not have a huge budget to play with. His budget for the project is $4,000 $5,000. After discussing the project with the client, you realize that you can do it profitably for $5,000.The other clien t is the executive of a huge multinational company with deep pockets. Their budget for the project is $10,000 $15,000. Since the two projects are similar, should you charge both of them $5,000?Charging the multinational the same figure you charged the startup can be bad for your business, and here is why.The executive from the multinational did not just wake up and randomly pick the $10,000 $15,000 budget. They probably did some research about the project and concluded that the kind of service they require is within that price range.Such clients know the kind of work they want and they have no problem forking out a large sum of money to get it. By giving them a quote that is way below their budget, you might be unwittingly sending the message that your work is not worth what they have in mind.The multinational might pass you over, not because you are not qualified, but because they don’t want to take their chances on a cheap freelancer who might end up delivering subpar work.A g ood way to find what the client is willing to pay is to simply ask them if they have a budget for the project. This provides you with a rough idea of what the client might be willing to pay for your services.However, some clients will not be so willing to disclose their budget.Another way of estimating what a client might be willing to pay is to find out as much as you can about the client. What kind of organization does he or she represent? Is it a startup, a non-profit, or a larger organization?Visit their website and do some research about the organization.In most cases, I find that the larger the organization, the more likely they are to be willing to part with a higher amount.Finally, you should also consider the type of work the client requires. The bigger and more demanding a client’s project is, the higher the fee you should demand for it.What Value Are You Providing To The Client?It does not make much sense to charge a client $100 for a service that will help them make or save $10,000, does it? To make sure you are getting the most out of your work, you should consider its value to the client. What does the client stand to gain from your work?Value is directly tied to a problem.What problem is the client trying to solve using your service?To use value as a factor in your pricing, it is good to try and gain as much information as possible about the client’s problem. Is the client trying to make or save money? If so, how much will they make or serve once you provide your service?You should keep in mind that value differs from client to client, which further justifies why you need to adjust your rates depending on the client and their project.Let’s go back to our earlier example to see how this works. Let’s assume that the project that both of them wanted was a website where they could showcase their products and respond to customer enquiries.The first client, being a startup, might be trying to get their first few clients. They figure that with a website, they might increase their revenue by $15,000 $20,000. In this case, charging them $5,000 is sensible because they know they will recoup their money. This client would not be willing to pay $10,000 for the website, since the ROI on the website would not be much.On the other hand, the multinational company might have realized that they are losing over $100,000 in potential sales because they don’t have a website. Therefore, this client will have no problem forking out $15,000 for the website because it will bring in a lot more value for them.The more you can emphasize the value of your service to the client, the higher your earning potential.Your ExperienceAnother thing you need to consider when setting your freelance rates is your expertise and experience. As a freelancer, clients might not have the same confidence in you as they might have in companies or agencies.Clients do not know what you can do and might consider working with you as a gamble. Therefore, if you are just starting out, you might need to charge lower for your services as you build a portfolio and find your first few clients.However, once you have built a persuasive portfolio and increased your expertise, you can charge higher fees. With a portfolio, you give clients the confidence that you will actually deliver since they can already see examples of your work.You should also keep in mind that, as a freelancer, you are selling your specialized skills and knowledge. It therefore makes sense for you to charge higher rates as you continue improving your skills and expertise.Don’t Use Price As A Marketing StrategyOne of the biggest mistakes I have seen freelancers make when deciding what to charge for their work is using price as a marketing strategy. They assume that clients go for the cheapest freelancers, and they therefore price their services competitively thinking that they will attract more clients.Spoiler alert!This strategy does not work.Using low prices as your key strate gy for attracting clients is ineffective because there will always be someone charging less than you. Freelancers who follow this route find themselves in a quick race to the bottom.With this strategy, you won’t earn enough to sustain yourself, and you will end up slaving all the time to make ends up, taking you further away from the freedom you were seeking by becoming a freelancer.In addition, clients know that they get what they pay for. Good clients avoid cheap freelancers because they know the quality of work will be cheap as well. This is why freelancers who try to compete based on price end up with the worst clients who are trying to get the most for least.The best clients who value your work are not primarily looking for a good deal. They are looking for a competent freelancer who will do what they want and do it well. They have no problem paying high prices to get the quality of work they want.By pricing yourself too low, you are basically signaling to these clients that you are not a high quality freelancer.Look at it this way, if you went to buy an iPhone X and found one going for $250, would you buy it?At that price, you would assume it’s a knock off and leave it. The same counts for your work. This does not mean that you should charge an insanely high figure for your services either. Your freelance rate should not be about how much money you can get from the client.It should be about how much value you can offer your clients. The quality of your work should be able to justify whatever amount you decide to charge for your services.WRAPPING UPThere are no hard and fast rules about how to figure out exactly what to charge for your freelance work. The best approach is to have flexible rates depending on your client and their project.There is nothing wrong with charging different rates to different clients.However, before you answer the question “how much do you charge for your services?” make sure that you have considered all the factors discu ssed above.Finally, you should not be afraid to experiment a bit until you figure out a price point that works best for you and your clients.

7 Branding Mistakes Your Company Should Avoid

Your brand is your promise, and it's important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There's research to be done, competitors to be identified, and expert professionals to be consulted. Every business should learn what branding is and why it's needed. Whether you're starting a new business or have already established one, mistakes are unavoidable. However, here are 7 mistakes brands make that you'd be wise to avoid. Brand management is evolving rapidly. Are you prepared? Learn more in our free eBook. 1. Failure to research the competition This is especially important if you are a new business. Researching the competition helps you understand what established businesses in your industry have done: where they have failed, where they have succeeded and where you can give your brand an advantage. Your research should include products, services, target audiences, websites and social platforms. If you don't, this could trip you up in two ways: first, being unable to judge the competition properly and second, replicating a competitor's strategies without truly understanding them. 2. Failure to understand your target audience Before you start selling or even pitching, you've got to understand what kind of audience you're speaking to. You should understand their demands, their expectations, the things they identify with and the kinds of brands they favor. Once you do find your target audience, branding and messaging will get a lot easier. 3. Taking feedback from the wrong sources Depending on the type of product or service you're looking to sell and the market you want to cover, you'll need to take feedback from the right sources. Limiting your sources to positive reviews won't help you set or measure appropriate goals. Friends, family members, employees and relatives might give you positive reviews no matter what, so think before accepting reviews from them. For any modern brand, the best platform for reviews includes both social media and review sites. 4. It's not just about logo redesign As already stated, branding's not just about a logo or a tagline. Branding constitutes everything that you represent—even your company's voice and the style of content you create. You will find an audience when you have a competitive advantage and a distinct style. Without that, there's no value! Some companies rebrand and spend thousands of dollars on logo redesign but not enough on other brand assets. For example, an online fashion brand can't boost sales by just changing its logo design. To build a profitable e-commerce brand, it should focus on its customer care team, product quality, advertising (both online and offline), competitive pricing, and many other factors. Here's a real-world example. When Marissa Mayer became Yahoo's CEO, she decided to change the logo of the company. It made for big hype among the users, marketers, bloggers and everyone else. But when Yahoo finally unveiled its new logo, all expectations were crushed. It wasn't terrible... but it wasn't exciting, either. It turned out to be just a minor change that didn't bring any significant growth to the Yahoo brand. 5. Inconsistency Brand consistency has a tremendous impact on your business. Consistency helps build familiarity, loyalty and eventually, credibility. Be consistent with your promotions, personality, communication and every other interaction you make with your audience. For example, Coca-Cola might just be the most consistent brand in history. Its logo has hardly changed in 130 years. Everyone recognizes its fun-in-the-sun summer campaigns and heartwarming Christmas campaigns. The brand has built such loyalty that no other soda can beat it—even when Pepsi famously won blind taste tests with consumers. Now in the digital age, Coca-Cola has built a huge audience of followers on social media, so it's quite easy to reach its target audience wherever they may be. 6. Not focusing on first impressions There's no logic in trying to get an audience before you've established what your brand is about. Branding is the first step to entering the marketplace, and you should prioritize it before trying to make money. The first impression is always the product packaging design—the first point of contact between your brand and the customer. Don't be in a hurry to change the packaging design of your products. Sometimes, it might cost you a fortune. In 2009, Tropicana changed its packaging design and invested $35 million in advertising. Later, consumers rejected the new packaging and Tropicana recorded a loss of $30 million. Pretty quickly, the company decided to revert back to the old packaging design. 7. Not having a Plan B There are many businesses that think a brand is something you establish and then it takes care of itself. Today, that's completely untrue. You should constantly refine and revise your offerings to deliver better quality and adapt to the changing needs of the market. Not all branding strategies will work the first time. In those instances, you need to be ready with a second plan to ensure that recovery is immediate. Managing a brand is not an easy thing. But you must always understand that your business is more than just its products and services. Success depends on the way you shape the experience of your customers. This is what defines your brand identity. Once you've established trust in your brand, you'll never want to look back. See how Lucidpress's cloud-based brand management software can streamline your marketing efforts.