Short Article Reveals the Undeniable Facts About The Persuasive Essay Samples and How It Can Affect You

Short Article Reveals the Undeniable Facts About The Persuasive Essay Samples and How It Can Affect You It's evident that year-round schooling isn't the ideal alternative for the school calendar. It's extremely important to read carefully essay services reviews, because you wish to avoid low superior services. Why academics have a difficult time writing fantastic grant proposals. The Start of the Persuasive Essay Samples Women in the film are unwavering and prepared to provide their precious aid in a dire circumstance. The bottle ought to be transparent for teachers to ensure that students do not drink anything else. A significant part a kid's life is summertime. Likewise children wouldn't be in a position to go to most summer camps. Key Pieces of the Persuasive Essay Samples One of the most intriguing facets of a technology like Wikipedia is it is built from tiny fragments of time that the technology allows to be composed into somethingits many flaws acknowledgedwhich is absolutely free and fundamentally helpful. Your introduction needs to be focused on gaining the interest of the reader. There are a sizable number of such companies providing essay writers, but should you select this path, due diligence is important to make sure that the job will be finished right. Sometimes you need to go beyond your own wisdom and experience to persuade others. Persuasive writing can be challenging especially when you're made to face with a close minded audience. If you're frightened of speaking in public, writing a persuasive essay for a specific audience is the best way to eradicate this fear. While attempting to know how to compose a persuasive essay step-by-step, students forget about another crucial activity. Simply take the time now to read more on the topic of persuasive writing. The introductory paragraph is perhaps the main paragraph in the essay as it is the very first and possibly last opportunity to generate an effect on the reader. Only because the introduction is the very first paragraph in your essay doesn't indicate you must write this paragraph before any other. This chapter will allow you to compose an. A conclusion should summarize the principal points of the paper and wrap this up for the reader. Possessing the tentative objective, you might structure the entire article. It should clearly express the topic of the essay and the writer's position. As tempting as it might appear to skip past the extra info and go straight to the list of persuasive essay topics, don't do it. While it could be hard to pick from such a selection of persuasive speech topics, consider which of the above you've got the most knowledge of and can argue your opinion on. A number of the topics also fall into other categories and we've posed the topics as questions in order that they can be readily adapted into statements to fit your own viewpoint. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Then you're interested in figuring out how to compose persuasive paper. Persuasive papers don't have to be a college requirement! One of the most frequent kinds of writing is essay writing. If you don't have a lot of experience with essay writing, this is an excellent system to get started with, as it's basic and straightforward. High school, college, and sometimes even university students from all around the world are writing persuasive essays. A persuasive essay has to be able to grab the interest of the folks reading it easily. The value of research in persuasive writing cannot be overstated. Before writing any form of academic paper, it is crucial to choose the subject, and the persuasive essay really isn't the exception. Selecting a great topic for your essay is among the most essential and frequently tricky parts for many students. It might help to make an outline for this portion of your essay. The body of your essay ought to be supported by research evidence you could gather. Just take a look at the next persuasive essay. The essay represents an extremely limited writing. You could also see analytical essay. You might also see expository essay. You might also see descriptive essay.

Compare and Contrast the Different Ways in Which Economic...

Honors US History I July 7, 2011 Essay Question: #3 Compare and contrast the different ways in which economic development affected politics in Massachusetts and Virginia in the period from 1607 to 1750. From all of the colonies that resulted from European expansion and conquest, perhaps the two most famous would be those of Virginia and Massachusetts. The economic development of Massachusetts and Virginia started in the same period of time but had many differences between them. Each was established by the similar groups of people but they had different beginnings, also a different view on religion, and different means economic stability, which created two different politics and economic systems. The†¦show more content†¦The most obvious difference between the colonies was the religion. The Puritans believed in self-control and no need for â€Å"excessive† profits. Virginia had problems with embezzling, overcharging, and the use of company laborers. The second difference between the colonies was the Native American relations. Virginia had problems with natives from the start. Massachusetts learned the best ways to survive in the area by watching and having good relationships with the natives. The third difference was the urban life. Both societies were impacted with an increase in immigrants, creating a competition for work. Boston was the worst and people looked to the community for help. In conclusion, all of the differences resulted in two economic systems that were successful, but very different. Both Virginia and Massachusetts had the same goal of colonial success and stability but their ways about securing the stability and gaining economic success and wealth reflected their previous established â€Å"morals and values†. The first difference was the establishment of plantations. Virginia began to establish plantations for tobacco and Massachusetts was a seaport. Both began to suffer from the increase of immigrants, whichShow MoreRelatedAp Exam Essays1660 Words   |  7 PagesAP Exam Essays 2001-2010 2010 AP Exam Essays 1. In what ways did ideas and values held by Puritans influence the political, economic, and social development of the New England colonies from 1630 through the 1660s? 2. Analyze the political, diplomatic, and military reasons for the United States victory in the Revolutionary War. Confine your answer to the period 1775–1783. 3. Analyze the ways in which controversy over the extension of slavery into western territories contributed to the comingRead MoreAp Us2464 Words   |  10 PagesA. OP 1 Between 1607 and 1763, the British North American colonies developed experience in, and the expectation of self government in the political, religious, economic and social aspects of life. THESIS: Between the years of 1607and 1763, the British North American colonies developed experience and the expectation of self government in the political such as the Mayflower Compact, religious dealing with the Puritans, economic with the establishment of tobacco, and social such as Indians, aspectsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHistory and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed:

Developing Network Security Strategies †MyAssignmenthelp.com

Question: Discuss about the Developing Network Security Strategies. Answer: Introduction: The Skillage I.T organization business requirements are based on business goals and constraints. The Business requirements are optimizing the network costs and availability. The Business requirements are containing the three basic elements such as network variable, performance constraints and environment givens. These are establishing the network availability requirements. The business requirements are used to increase the performance. It provides the flexibility and scalability of the organization (Kurose Ross, n.d.). The technical requirements for skillage I.T organization is based on technical goals and trade-offs. The Technical requirements provide the effective infrastructure for an organization. It provides the, Serviceability Availability Manageability Stability Scalability Affordability System Specification The Skillage IT organization network infrastructure has the following network hardware components. They are, Cisco Directory Server Cisco Router Cisco Switches Cisco File Server Cisco Main Server Dell Computers Canon Printers Gateways CSUs/DSUs Network Cards (NICs) System Area Network Cards The integrated services routers are used to combine the network, security and application services on an organization. It provides the flexible and scalability of the network. It provide the highly secure VPN access for remote employees. Cisco Switches - Cisco Catalyst 4948 Switch The cisco catalyst switches are used to provide the exceptional serviceability and reliability for an organization. It has the following features, IPv6 ACLs Stacking Layer 3 capabilities Quality of Service Power over Ethernet Spanning Tree The cisco servers are provides the superior performance and expandability. It designed to deliver the efficiency for I/O intensive and storage infrastructure workloads. The server includes the bare metal applications, graphics rich, virtualization and big data analytics. The Proposed network infrastructure uses the directory and file server. The server specification includes the following function such as application CPU requirements, operating system, expected application transaction volume, Application functional characteristics and application memory requirements. The specification of server also requires the access requirements for a network. It defines the numbers of user requiring the simultaneous access to the network applications (NETworking, 2013). The server specifications include the backup policy, utilization, load, memory, storage and devices connected to the server. Test the network connectivity Test the network external and internal access Test the ability of network developers to access the various development, production and environments. Test the web servers are online The maintenance of server is the process of keeping the server updated or running information to ensure the organization network. This process provides the effective network infrastructure. It is a crucial to the business performance. The server maintenance is used to monitor the entire network ("Ten steps for network documentation: Channel checklist", 2017). The network equipment has various capable types like WAN, MAN and LAN. It has the total number of ports that network equipment provides. It has maximum data transfer speed. It uses integrated firewall for security. It has smarter routing to assign the IP addressing. It operating the simultaneous frequency up to 5 GHz. The network security policies and plan are used to providing the secure network infrastructure for an organization. It implements and developing the network security and it helps to address the varied concerns. It meets the customer primary goals for network security. The network security policies and plan are used to identify the network assets, analyse the security risks and requirements, implement the technical strategy and security procedures, defines the security trade-offs and maintain the security. The above network design provides the proposed network infrastructure. The proposed network infrastructure provides the flexibility and security of the network. The network design also provides the end to end network solution for Skillage IT organization. It using the cisco network devices to reduce the maintenance and operational costs. It provides the productivity and security for an organization. The proposed network design has Cisco routers, switches, directory server, file server, firewall and Computers. The Cisco firewall is used to provide the network security. A program specification is a formal document used to describe the network programmer's details and products intended appearance, capabilities and interactions with users. It provides the continuing and guideline reference point as the programmers. It is used to describe the network products and requirements. It describes the network protocols, standards and architectures to achieve the business and technical goals of a Skillage IT organization. Develop Detailed Technical Design Detailed technical design of proposed network infrastructure was developed by the Network Engineer. The Technical design was providing the overall network infrastructure technical specifications. The detailed technical design includes the Technical specification and system specifications. The technical specifications are used to provide the required technical requirements for a network infrastructure. The System and technical specifications are including the directory server, file server, database server and main server information. It also defines the access requirements for a network infrastructure. The access requirements include the number of users requiring the simultaneous access to the network applications. It also includes the user communities such as network engineer, developer, vendors and other. Technical documentation is used to provide the overall technical requirements for proposed network infrastructure. It provides the technical information of the network design and detailed information about the proposed network infrastructure needs. The Technical documentation includes the details of following requirements. These are, User requirements Business requirements Security requirements Technical requirements Network design requirements Configuration of internet gateway includes the network configuration that meets the skillage IT organization needs. It uses the Cisco end to end solution to provide the secure internet gateway for an organization. It builds the data with secure network infrastructure for Skillage IT organization. It established the private connection and deploys the internet gateway to create the secure groups and work with access control lists. The internet gateway was successfully configuring the proposed network infrastructure. It provides the end to end network solution for a Skillage IT organization. The Top down approach to design is refers to starting the designing from the top most layer and moving down. The Top down network design is used to designing the enterprise networks that provide the manageable, secure and reliable network for an organization. It provides the overview of the system is specifying and formulated the network. It understands the overall network infrastructure and provides the secure and flexibility of the network. It easily achieves the balance in an investment portfolio. It analyses the risk by aggregating the impact of internal operational failures ("Top-Down Network Design", 2017). It easily measures the network variances in the economic variables that are not explained by the external factors. The top down methodology mainly used to rely on historical data. The top down methodology is used to describe the creation of a structure for business process tests and it determining the test configurations for testing different use cases are needed. It facilit ated to designing the tests with reusable components and it create and maintaining the overall network infrastructure. Network Documentation The Network documentation is used to provide the important and valuable information to service providers. When network failure occurs network documentation providing the backup for an organization. It ensures the smooth network documentation policy and network topology diagram. The documentation policy should provide the network details need to be documented especially each server. It easily communicates to each network administrator. It documented the server roles, IP addresses and names. The Skillage IT organization user documentation includes the network access control. The Network access control devices to help prevent a computer from victim of virus, Trojans, spyware and spam. It replaces the resent applications with electric equivalent that associates a organization community member with a computer. The ongoing maintenance support includes the following activities. They are, Organization work Fiscal Management Personnel Management Board Maintenance General Logistics Relationship with the larger community Organization spirit Directory Structure The skillage I.T organization directory structure includes the following aspects. They are, Groups Organizational Units The Organization using the directory server to store the groups and sites sensitive informations. It maintains the files into a hierarchy of folders. It should be stable and scalable for an organization. It display the files in hierarchical tree structure. Designing the small-scale networks to meet the business and IT needs. The Network IT needs is requiring the technologies and requirements to adopt new IT technologies to achievement of business and technical goals. It identified the new technologies requirements to achieve the skillage IT organization goal of a proposed network designs. The IT needs are easily discovering the network design basics. It based on user, business and security requirements. It also meets the daily requirements of business and networks. It supports the network applications and services to provide the access to the network resources (Oppenheimer, 2017). References Kurose, J., Ross, K. Computer networking NETworking. (2013). [Hong Kong]. Oppenheimer, P. (2017). Developing Network Security Strategies Network Security Design. Ciscopress.com. Retrieved 12 October 2017, from https://www.ciscopress.com/articles/article.asp?p=1626588 Ten steps for network documentation: Channel checklist. (2017). SearchITChannel. Retrieved 12 October 2017, from https://searchitchannel.techtarget.com/feature/Channel-Checklist-10-steps-for-network-document HYPERLINK "https://searchitchannel.techtarget.com/feature/Channel-Checklist-10-steps-for-network-documentation"ation Top-Down Network Design. (2017). SearchNetworking. Retrieved 12 October 2017, from https://searchnetworking.techtarget.com/tip/Top-Down-Network-Design

Principles of marketing free essay sample

The Product Life Cycle Just like plants and animals, products also have a life cycle. That is they are born, grow up, mature and finally die. The concept of product life cycle involves an attempt to identify the different stages or phases in the sales history of a product. Each stage when identified, presents different marketing opportunities and problems. If the marketer knows the phase in which a product is in or is moving towards, he can devise a marketing programme that befits that stage. The product life cycle shows an S shaped curve. SALES IntroductionGrowthMaturity Decline TIME (1)Introduction This stage is characterized by slow growth in sales and low or no profits. The customers are largely unaware of the new product and those who become aware may be involved in searching for information before deciding whether or not to buy it. Profits are usually negative or negligible because of high investment for launching the product e. We will write a custom essay sample on Principles of marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g heavy promotion and distribution. Marketing Strategies in the Introduction Stage In launching a new product, management can set a high or low level for each marketing variable such as price, promotion and distribution. Management can pursue any of the following strategies: A Rapid Skimming Strategy—The new product is launched at a high price and a high promotion level. The high price is aimed at recovering as much gross profit per unit as possible. Heavy promotion is aimed at convincing the market of the merits of the product. Slow Skimming Strategy—The product is launched at a high price and low promotion. High price to get as much gross profit per unit as possible and the low promotion to keep marketing expenses down. Rapid Penetration Strategy—Launching the product at a low price and high promotion aims to bring fastest penetration and a large market share. A Slow Penetration Strategy—The product is launched at a low price and low promotion. The low price is aimed at encouraging rapid product acceptance while the low promotion keeps costs down. (2)Growth Stage This stage is marked by a rapid climb in sales because the product has managed to satisfy customers. The high sales are due to trial buys and repeat buys. The high profits start to attract competitors. The marketer needs to maintain the sales by engaging in product quality improvements shifting the emphasis in advertising from informing to convincing potential buyers. (3)Maturity Stage In this stage the sales growth rate slows down and sales reach their peak. This stage which lasts longer than previous stages is divided into: i. growth maturity—where sales increase at a decreasing rate ii. stable maturity—sales have flattened and the market is saturated and iii. decaying maturity—the absolute level of sales starts to decline and customers start switching to other products and substitutes. The industry experiences over-capacity which leads to intense competition. A marketing manager must carefully combine market modification, product modification and marketing mix modification in order to devise a marketing programme that will efficiently help him achieve his objectives. (4)Decline The absolute level of sales decreases consistently. This decline can be slow or rapid depending on the existing market conditions as well as the strategy adopted by the marketer. As the sales and profits decline some firms withdraw from the market, those left may reduce product offering or withdraw from smaller market segments and weaker trade channels. The marketer must however decide very carefully when to quit since leaving the market too early or too late may be uneconomical. The strategies available to the manager at this stage are: Increasing the firm’s investment to dominate or strengthen its competitive position Maintaining the firm’s investment level until the uncertainties about the industry are resolved Decreasing investment selectively e. g. Dropping unprofitable customer groups Harvesting (milking) trying to recover cash very quickly Divesting the business quickly by disposing of its assets as advantageously as possible. Importance of Product Life Cycle Curve (PLC) †¢the PLC can be used by marketing managers to interpret market movements †¢as a planning tool, the PLC concept characterizes the main marketing challenges in each stage and poses major alternative marketing strategies. †¢as a control tool, the PLC allows the company to measure product performance against similar products †¢taking to account the stages in the PLC it is easy to plan development and introduction of new products, and plan the withdrawal of obsolete products †¢knowing the stage on the PLC, the potential sales growth of a product can be assessed. Problems In Using The PLC (a)Time period—how long is the product life cycle? years, months or decades. There is no fixed length of each stage. (b)Sometimes you cannot tell which stage the product is truly in. Not every decline means an absolute decline or maturity. It could be temporary due to other forces in the market place. (c)Products could show other curves other than the S curve. (d)Product definition—the concept of product life cycle does not clearly define what it is that is being referred to by the term `product, yet in marketing the term product could refer to any of the following: Product item—e. g. Close-up tooth paste, Toyota RX, or Bic pen. Product-line—e. g. toothpastes, soaps, cars, etc. Product mix—e. g. EAI range of products, Cussons range of products or Bidco range of products. CAT 1 ASSUMING YOU ARE THE MARKETING MANAGER OF SAFARICOM,WHAT MARKETING STRATEGY WILL YOU APPLY TO INTRODUCE A NEW SERVICE AND WHAT BENEFITS WILL IT HAVE OVER THE OTHER COMPETITORS? Market Analysis. The market analysis for a service industry will include:- Components of population Why the customers want the services; Buying motives in different market segments; Buying patterns of service (when, where, how and who does buying). Psychological determinants of buyer behaviour, e. g. attitude, perceptions, personality. Sociological factors, e. g. social class, small-group influence, etc. External and internal factors of business environment. .PRICE DECISIONS The second marketing mix variable is the price. A simple term but with many dimensions. Price is the value placed on a good or service by the customers at some point in time. A product placed in the market with a price higher or lower than the value perceived by potential customers does not really contain the customer orientation necessary to market that product. Price may go by many other names e. g. rent, fees, wages, interest, honorarium, salary etc. All these terms mean one thing—what customers pay for a good or a service. Importance of Price †¢Pricing keeps the economy in balance †¢Price serves as a regulator of economic activity †¢The rise in any of the factors of production e. g. land, labour and capital is dependant upon the price received by each †¢A products price has a strong effect on sales and an increase or decrease may mean different sales levels depending on the nature of the product Price in many cases has a psychological impact on consumers. Sometimes it can be used to emphasize quality, other times a bargain or gain hence a saving. Price can also play a big role in offsetting competition. Of all the 4Ps only price can be changed quickly to respond to changes in the market. So whether or not pricing is properly done does determine the success of the firm. The marketing executive must have a thorough understanding of pricing decisions. Factors affecting prices Marketing objective: The firm must decide on the strategy for its service. The objective could be survival, profit maximisation, market share, leadership or product quality leadership. E.  g. a company may have survival as the objective when there is heavy competition in which case it may set low prices to increase demand. Cost: They set the floor for the price that the company can charge a price that both covers all its cost for producing, distributing and selling the product and delivers a fair return on its effort and risk. Market and demand: The market and dem and set upper limits. Both consumer and industrial buyers balance the price of a service against the benefits of owning it. Consumer perception of price and value: In the end the consumer will decide if the price is right or wrong. The perception will affect the consumer’s buying decision. Pricing decisions must be buyer oriented. Effective, buyer-oriented pricing involves understanding how much value consumers place on the benefits they receive from the product and selling a price that fits its value. Competitors’ prices: Consumers always evaluate a number of companies’ products prices before buying. Economic factors such as boom, recession, inflation and interest rates. The consumer price index all affect pricing decisions. Government legislation for example minimum price levels. DISTRIBUTION DECISIONS (PLACE) The third element of the marketing mix is distribution. This refers mainly to the movement of goods and services from producer to the consumer through a given channel of distribution. A channel of distribution has been defined as a chain of market intermediaries or middlemen used by a producer or a marketer to make products and services when and where consumers or users want them. It is therefore a route followed by a product as it moves from the producer to the user. Examples of Channels P CZero level P R COne level P W R CTwo level P A R CTwo level P A W R CThree level  P = Producer, A = Agent, W = Wholesaler, R = Retailer, and C = Consumer Factors to Consider in Selecting Channels i. Customer Characteristics—the size of the market, the geographical dispersion of consumers, buying habits and preferences, buying outlets etc. For example where customers are widely dispersed one cannot sell direct. If the market is composed of industrial buyers then fewer interme diaries are better. ii. Product Characteristics—important factors include perishability, whether product is household or industrial, need for bulk breaking whether product is fragile, non-fragile, whether product is breakable or not. For example products that are highly perishable like bread, milk, fresh flowers or fruits require very short channels usually from producer to consumer direct. iii. Company Characteristics—here you look at the company objectives, financial status, product mix and desired degree of channel control. High degree of control allows only for one middleman or direct selling. iv. Middle-men Characteristics—What markets do the middlemen serve? Do they provide any financial support, what services do they provide, how sound are they financially because financially weak middlemen may require credits. Some channels of distribution for example are not available everywhere. Functions of channels of distribution members Information: Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and yyyy exchange. Promotion: developing and spreading persuasive communications about an offer. Contact: Finding and communicating prospective buyers. Matching, shaping and fitting the offer to the buyers’ need including activities such as manufacturing, grading, assembling and packaging. PROMOTION DECISIONS Every product needs to be brought to the attention of the market through identification of the benefits of the product. The basic elements of promotion which when put together from the promotional mix include: advertising, personal selling, sales promotion and publicity. (a)Advertising Has been defined as any paid form of non personal presentation by an identifiable sponsor. Advertising is used to communicate persuasive information about a product to the target group through use of spoken or written word and by visual materials. Advertising has certain distinctive qualities: i. Public presentation: Advertising is a highly public mode of communication, which suggests a standardised offering to customers. ii. Pervasiveness: Advertising is pervasive as it permits the seller to repeat a message many times. iii. Amplified Expressiveness: Advertising provides opportunities for dramatising the company and its products through the artful use of print, sound and colour. iv. Impersonality: In developing an advertising program marketing managers must make five major decisions: †¢what are the advertising objectives? (mission) †¢How much will be spent? What is to be communicated? (message) †¢What channel will be used? (media) †¢How should the results be measured? (effectiveness) Advertising Objectives Include: i. To inform ii. To persuade iii. To remind (b)Personal Selling Involves use of sales people to communicate the product to the market. It involves face to face contact between the sales person and the prospective customer. Because of the personal contact personal selling is the most expensive of the promotional elements but it can also be the most rewarding and effective in clinching deals. Sales people besides just selling the product have other duties which include: after-sales servicing, information gathering, communicating new information to customers and prospecting. To be effective sales people need information about the company, the products offered, sales and profit targets, customers, sales plan, promotional material, techniques of selling and a knowledge of competitor products. A company must decide on how to structure its sales force depending on the product and the market being targeted. The alternative forms of sales force structure include: i. Territorial Structured Sales Force—here each sales person is assigned an exclusive territory in which to represent the companys full line. ii. Product Structured Sales Force—where each sales person is in charge of a specific product or line of products. iii. Customer Structured Sales Force—where sales force are set up for different groups of customers. iv. Combined Structure (Complex) Sales force effectiveness can be measured either by net sales achieved, call rate, value of sales per call, number of new sales or by sales expenses in proportion to sales achieved. (c)Sales Promotion Sales promotion involves attempts to stimulate sales by use of incentives. These incentives may include free samples, special discounts, bonus for sales people, temporary price reductions, bargain packs, gifts, point of sale demonstrations etc. When directed at consumers, sales promotion has the following objectives: i. Draw attention to new products ii. Encourage sales of slow moving products iii. Stimulate off peak sales iv. Increase usage of products Sales promotion can also be directed at traders with the following objectives: i. Encourage dealer/retailer cooperation ii. Persuade dealers/retailers to devote increased shelf space to the companys products iii. Develop goodwill of dealers/retailers (d)Publicity Publicity often does not cost the organization money. It is news about the product or the organization reported in the press and other media without charge to the organization, but there are however certain costs involved in setting up the publicity programme. In publicity the firm aims to secure editorial space as divorced from paid space in the media available to customers. Publicity is a part of the larger concept of public relations. A companys public relations has several objectives including, obtaining favourable publicity for the company, building up a good company image, and handling adverse rumours or stories about the company. To carry out these objectives the public relations department of a company could use press relations, product publicity, corporate communications, lobbying, and counselling. The people in charge of publicity must make the following major decisions: i. Establish the publicity objectives ii. Choosing the publicity message and media iii. Implementing the publicity plan and iv. Evaluating the publicity results

The Bad Old Days - Porridge

The Bad Old Days - Porridge From the Hoax: In those old days, they cooked in the kitchen with a big kettle that always hung over the fire. Every day they lit the fire and added things to the pot. They ate mostly vegetables and did not get much meat. They would eat the stew for dinner, leaving leftovers in the pot to get cold overnight and then start over the next day. Sometimes the stew had food in it that had been there for quite a while -hence the rhyme, Peas porridge hot, peas porridge cold, peas porridge in the pot nine days old. The Facts In peasant cottages, there was no kitchen in which to cook. The poorest families had only one room where they cooked, ate, worked, and slept. It is also possible that most of these extremely poor families owned only one kettle. Poor town-dwellers usually didnt even have that, and obtained most of their meals ready-made from shops and street vendors in the Medieval version of fast-food.1 Those who lived on the edge of starvation had to make use of every edible item they could find, and just about everything could go into the pot (often a footed kettle that rested in the fire rather than over it) for the evening meal.2 This included beans, grains, vegetables, and sometimes meat often bacon. Using a little meat in this manner would make it go further as sustenance. The resulting stew was called pottage, and it was the basic element of the peasant diet. And yes, sometimes the remains of one days cooking would be used in the next days fare. (This is true in some modern peasant stew recipes.) But it was not common for food to remain there for nine days or for more than two or three days, for that matter. People living on the edge of starvation were not likely to leave food on their plates or in the pot. Contaminating the carefully-gathered ingredients of a nights supper with rotting nine-day-old remains, thus risking illness, is even more unlikely. What is likely is that leftovers from the evening meal were incorporated into a breakfast that would sustain the hard-working peasant family for much of the day. We have not been able to discover the origin of the peas porridge hot rhyme. It is unlikely to spring from 16th-century life since, according to the Merriam-Webster Dictionary, the word porridge did not come into use until the 17th century. Addendum: Lauren Henry writes: A source is The Oxford Dictionary of Nursery Rhymes, edited by Iona and Peter Opie, published by Oxford University Press, 1997, pages 406-409. According to that, the rhyme made fun of a hawkers cry at Bartholomews Fair in the 18th century, documented in a description written by G.A. Stevens in 1762. Notes 1. Carlin, Martha, Fast Food and Urban Living Standards in Medieval England, in Carlin, Martha, and Rosenthal, Joel T., eds., Food and Eating in Medieval Europe (The Hambledon Press, 1998), pp. 27-51. 2. Gies, Frances Gies, Joseph, Life in a Medieval Village (HarperPerennial, 1991), p. 96. The text of this document is copyright  ©2005 Melissa Snell. You may download or print this document for personal or school use, as long as the URL below is included. Permission is  not  granted to reproduce this document on another website. The URL for this document is: www.thoughtco.com/porridge-in-medieval-times-1788710

The Basics of Getting Started in Homeschooling

The Basics of Getting Started in Homeschooling When youre new to homeschooling, the logistics can seem overwhelming, but it doesnt have to be a stressful time. These homeschooling basics will help you have your homeschool up and running as stress-free as possible. 1. Make the Decision to Homeschool Making the decision to homeschool can be  difficult and is not one to be made lightly. As you are  deciding if homeschooling is right for you, consider factors such as: The time commitmentThe pros and cons of homeschooling based on your family’s needsYour spouse and child’s opinions about homeschooling There are many factors that go into deciding to homeschool and many are unique to your family’s specific needs. Talk to other homeschooling families in person or online. Consider attending a homeschool support group meeting or find out if the groups in your area offer  events for new homeschooling families. Some groups will pair families with an experienced mentor or host QA nights. 2. Understand  Homeschool Laws It is important to know and follow the homeschool laws and requirements of your state or region. Although homeschooling is legal in all 50  states, some  are more heavily regulated than others, particularly if your child is  a certain age (6 or 7 to 16 or 17  in most states) or has already been enrolled in public school. Make sure that you understand what is required of you to withdraw your child from school (if applicable) and  begin homeschooling. If your child has not been in school, make sure you know the age by which you must notify your state that you will be educating at home. 3.  Start  Strong Once you make the decision to homeschool, you’ll want to do all that you can to ensure that you start on a positive note.  If your student is transitioning from public school to homeschool, there are steps you can  take to smooth the transition. For example, you’ll want to allow time for everyone to make the adjustment. You don’t have to make every decision right away. You may find yourself in the position of wondering what to do if your child doesn’t want to homeschool. Sometimes that is simply part of the adjustment period. Other times, there are root causes that you will need to address. Be willing to learn from the mistakes of veteran homeschooling parents and to listen to your own instincts regarding your children. 4. Choose a Support Group Meeting together with other homeschoolers can be helpful, but finding a support group can sometimes be difficult. It often takes patience to find the right match for your family. Support groups can be a great source of encouragement. The leaders and members can often help with choosing curriculum, understanding whats required for record-keeping, understanding state homeschool laws, and providing opportunities and activities for your students. You can begin by searching for homeschool support groups by state or asking other homeschool families you may know. You may also find great support in online support groups. 5. Select  Curriculum Selecting your homeschool curriculum can be overwhelming. There is a dizzying array of options and it’s easy  to overspend and still not find the right curriculum for your student. You may not even need curriculum right away and can utilize free printables and your local library while you decide. Consider used curriculum or creating your own in order to save money on homeschool curriculum. 6. Learn the Basics  of Record Keeping It is very important to keep good records of your childs homeschool years. Your records can be as simple as a daily journal or as elaborate as a purchased computer program or notebook system. Your state may require that you write a homeschool progress report, keep a record of grades, or turn in a portfolio. Even if your state doesn’t require such reporting, many parents enjoy keeping portfolios, progress reports, or work samples as keepsakes of their children’s homeschooling years. 7. Learn the Basics of Scheduling Homeschoolers generally have a great deal of freedom and flexibility when it comes to  scheduling, but it sometimes takes a while to find  what works best for your family. Learning how to create a homeschool schedule doesnt have to be difficult when you break it down into manageable steps. It can be  helpful to ask other homeschooling families what a typical homeschool day looks like for them. A few tips to  consider: When your kids work best: Are they early birds or  night owls?Your spouse’s work scheduleOutside classes and commitments 8. Understand Homeschool Methods There are many methods  for homeschooling your children. Finding the right style for your family may take some trial and error. It’s  not uncommon to try a few different methods throughout your homeschooling years or to mix and match. You may find that some aspects of unschooling may work for your family or there may be some bits of the Charlotte Mason method or some unit study techniques you’d like to employ. The most important thing to remember is to be open to what works for your family rather than feeling that you have to make a lifetime commitment to a particular homeschooling method. 9. Attend a Homeschool Convention Homeschool conventions are much more than book sales. Most, particularly larger conventions, have vendor workshops and special speakers in addition to the vendor hall. The speakers can be a great source of inspiration and guidance. Homeschool conventions also provide a chance to talk to vendors who can answer your questions and help you determine which curriculum is right for your student. 10. Know What to Do If You Begin Homeschool  Mid-year Is it possible to begin homeschooling midyear? Yes! Just remember to check your state’s homeschool laws so that you know how to properly withdraw your children from school and begin homeschooling. Don’t feel that you have to jump into a homeschool curriculum right away. Utilize your library and online resources while you figure out the best homeschool curriculum choices for your student. Homeschooling is a big decision, but it doesnt have to be difficult or overwhelming to get started.

Supply Chain Design Essay Example | Topics and Well Written Essays - 1000 words

Supply Chain Design - Essay Example All of these themes can be of paramount importance to augmenting supply chain design for most businesses in today’s competitive environment. Internet and IT Technology has expanded world over enormously and it goes without doubt that its use is must for designing an effective supply chain in numerous products and services. For example, Solectron uses ‘Agile software’ to access numerous suppliers online for pricing and availability of supplies. This resulted into reduction of cycle time while introducing new product to its customers (Lee). Companies such as Dell, Adaptec, Cisco, Zara (Global Stretch), and numerous others have used the internet to make their supply chain management most effective. Cisco has created an e-Hub that links multiple suppliers via the internet to meet needs of the market and make supply chain more efficient (Lee). The companies expand their sourcing opportunities and reduce their inventory holding between supply chain partners. In fact, the internet has replaced the traditional model of supply chain management with more efficient and effective supply chain design making the use of IT technologies (Lee). Southwest Airlines has been able to manage its profitability during difficult times of post 2008 recession through i2 technologies deployed for supply chain management. The company has been able to increase its service levels to 95 percent and excess inventory of $30 million has been identified using i2 tools (SupplyChainBrain). Currently, companies are facing an increasingly difficult situation to provide customized products and services without any lapse of time and in this process, they have to see that there is no significant cost increase in their offerings. This is the theme on which companies have to design their supply chain to gain the competitive advantage. It is indeed a challenging task for companies! In usual sense, customization will

Organizational Behavior Essay Example | Topics and Well Written Essays - 1250 words - 2

Organizational Behavior - Essay Example According to Huczyski and Buchanan (2009), a central part of the concept of the organization and administration is the development of administration perceptions and what skill should be termed as administration theory. The application of the theory brings complete alteration in the management practices. Management theories are a well-defined set of general guidelines that direct the managers to effectively manage an organization. Management theories are helpful for employees for carrying out effective collaboration with business objectives and the sources required for achieving the goal. Organisational behavior is based on understanding the management principles. Knowledge of the history helps in understanding the attributes of administration and management behavior along with the affirmation of the major areas of organizational function (Huczynski A & Buchanan, D 2009). Management theories are analytic and can be implemented in accordance with the diverse administrative contexts. Ap proaches to Management & Organisation The above chart describes the main approaches to organizational behavior (Mullins 2005). Organisational studies, organization behavior, and management practices are analytical concepts and they depict the precise use of ability on how humans as individuals and as groups act within the organization. The initial writers presented the management theories on the basis of understanding the various purposes of management and its functions within an organization.  Ã‚  ... 1. Classical Approach The initial writers presented the management theories on the basis of understanding the various purposes of management and its functions within an organisation. They built the management concept categorising it as work planning, the profound requirements of the organisation, challenge of management, and the acceptance of rational and analytic behaviour. 2. Human Relationship In Behaviour Management The human aspect of the classical writers was a framework for the organisation, however during the 1920s, the years of the Great Depression; the greater incorporation began with the human relations and the organisational behaviour (Mullins, 2005). 3. The System Approach In the recent days, interest has been focused on the evaluation of organisations as systems with an amount of shared sub-systems. The classical access emphasised the complex requirements of the organisation and its people. According to this theory, the managers should be able to understand the aspirati ons of their employees or subordinates in order to create an effective working relationship with them. It also determines the various factors by which an employee can be motivated towards working well in the firm. This would help in achieving organisational goals with more effectiveness and commitment. The theory draws attention towards the hygiene factors of motivation of employees within an organisation and the aspects that should be considered by managers in the course of management. An interrelationship can be drawn here with the understanding of organisational behaviour and the human relation theory of management which emphasises the behavioural element which is shared mutually with both the subjects. The concept of the management theory

Processes of negotiation Essay Example for Free

Processes of negotiation Essay In simplest terms, negotiation is a discussion between two or more disputants who are trying to work out a solution to their problem. Negotiations typically take place because the parties wish to create something new that neither could do on his or her own, or to resolve a problem or dispute between them. The parties acknowledge that there is some conflict of interest between them and think they can use some form of influence to get a better deal, rather than simply taking what the other side will voluntarily give them. When parties negotiate, they usually expect give and take. While they have interlocking goals that they cannot accomplish independently, they usually do not want or need exactly the same thing. This interdependence can be either win-lose or win-win in nature, and the type of negotiation that is appropriate will vary accordingly. The disputants will either attempt to force the other side to comply with their demands, to modify the opposing position and move toward compromise, or to invent a solution that meets the objectives of all sides. The nature of their interdependence will have a major impact on the nature of their relationship, the way negotiations are conducted, and the outcomes of these negotiations. Mutual adjustment is one of the key causes of the changes that occur during a negotiation. Both parties know that they can influence the others outcomes and that the other side can influence theirs. The effective negotiator attempts to understand how people will adjust and readjust their positions during negotiations, based on what the other party does and is expected to do. The parties have to exchange information and make an effort to influence each other. As negotiations evolve, each side proposes changes to the other partys position and makes changes to its own. This process of give-and-take and making concessions is necessary if a settlement is to be reached. If one party makes several proposals that are rejected, and the other party makes no alternate proposal, the first party may break off negotiations. Parties typically will not want to concede too much if they do not sense that those with whom they are negotiating are willing to compromise. The parties must work toward a solution that takes into account each persons requirements and hopefully optimizes the outcomes for both. As they try to find their way toward agreement, the parties focus on interests, issues, and positions, and use cooperative and/or competitive processes to come to an agreement. Planning for Negotiations Effective planning is crucial to meeting negotiation objectives. If the parties are to reach a stable agreement, specific events must take place before the parties ever come to the table. 1. Parties must frame the problem, and recognize that they have a common problem that they share an interest in solving. Frames are the conceptions that parties have of the situation and its risks. They allow the parties to begin to develop a shared definition of the issues involved, and the process needed to resolve them. When the frames of both parties match, they are more likely to focus on common issues and have a common definition of the situation. The way in which parties define the problem can shape the rest of the planning process. 2. In the early stages of framing, negotiators must also determine their goals, anticipate what they want to achieve, and prepare for the negotiation process. They must define the issues to be discussed and analyze the conflict situation. In many cases, negotiators can appeal to research or consult with experts to help them develop a complete list of the issues at stake. 3. Negotiators often exchange and negotiate the list of issues to be discussed in advance. Consultation between negotiators prior to actual negotiation allows them to agree on the agenda of issues to be discussed, as well as the location of the negotiations, the time and duration of the sessions, the parties to be involved in the negotiations, and techniques to pursue if negotiation fails. Negotiators should also agree on principles that will guide the drafting of a settlement, the procedures to be used in negotiations, and the formula by which a general agreement is to be reached. 4. After assembling issues on an agenda, the negotiators must prioritize their goals and evaluate the possible tradeoffs among them. Negotiators must be aware of their goals and positions and must identify the concerns, desires, and fears that underlie their substantive goals. They must determine which issues are most important, as well as whether the various issues are linked or separate. Once they have determined the relative importance of the issues, parties need to decide the order in which issues should be discussed. Different situations suggest different answers to that question, and different negotiators and mediators prefer one approach over the others. 5. Negotiators that are operating on behalf of a constituency should consult with their constituents as well as with the other side to ensure that the constituents needs and priorities are included in the negotiations. 6. The next step is for negotiators to define specific targets with respect to the key issues on the agenda. Parties should try to figure out the best resolution they can expect, what counts as a fair and reasonable deal, and what is a minimally acceptable deal. They should also be aware of the strongest points in their position and recognize the strongest points in the other sides position. 7. Because negotiations typically involve more than one issue, it is helpful for negotiators to anticipate different ways of packaging issues. They can balance the issues they regard as most important by being more flexible about items they deem less important. 8. Planning for negotiation also involves the development of supporting arguments. Negotiators must be able to present supporting facts and arguments, anticipate how the other side will respond to these arguments, and respond to the other partys claims with counter-arguments. 9. Finally, planning involves assessing the other partys priorities and interests and trying to get a better idea of what that party is likely to want. Negotiators should gather background information about the other partys current needs, resources, and interests. This can be done through preliminary interviews or consultations with those who have done business with the other party in the past. In addition, negotiators need to understand the other partys objectives. Negotiators should be aware of the other partys negotiation style, reputation, and the strategy and tactics they commonly use. They should investigate that partys past behavior in related settings, determine his or her organizational position, and find out whom he or she admires and whose advice carries weight. An individuals past negotiation behavior is a good indication of how he or she will behave in the future. Also, negotiators should understand the other partys alternatives. If the other negotiator has strong alternatives, he or she will probably be willing to set high objectives and be willing to push hard for these objectives during negotiation.

Arrogance in Oedipus and Cocteaus Infernal Machine Essay -- compariso

Arrogance in Oedipus and Cocteau's Infernal Machine   Ã‚  Ã‚   The myth of Oedipus dates back centuries. Overtime a myth changes in many ways as each author or orator presents their own version. The main plot usually remains intact, but authors add their own style to the tragic story. In the case of Sophocles' Oedipus the King and Jean Cocteau's Infernal Machine both authors focus on the arrogant nature of Oedipus. Since this quality ultimately has destructive powers, the relationships Oedipus has with other characters demonstrates this arrogance. Although, the two authors portray Oedipus in different ways to emphasize their different themes both use the relationship between Oedipus and Teiresias to demonstrate Oedipus' arrogant nature. In both plays, this arrogance manifests in Oedipus' rejection of the prophet Teiresias. However, the two playwrights differ greatly in the relationship between these two characters. Cocteau's Oedipus immediately disrespects Teiresias' prophecy. This rejection of the prophecy and warnings of Teiresias emphasizes his theme of malevolent gods. Equivalently, in Sophocles' version of the myth, the denial of Teiresias demonstrates the main theme of the destructive nature of arrogance. Instead of the gods holding him back, Oedipus' own pride does not allow him to believe Teiresias. Oedipus believes that he is above everything and everyone. Just as in Cocteau, he even believes that he can defy the gods and disregard fate. In Sophocles version of the myth, the denial of Teiresias does not occur right instantly. At first, Oedipus regards the prophet Teiresias in the proper, respectful manner. Oedipus greets him by exclaiming, "My lord, in you alone we find a champion, in you alone one that can rescu... ...uture. They provide him with numerous hints regarding the impending doom that hangs in the atmosphere. However, Oedipus' arrogance blinds him to the truth of his situation and leads to his ultimate demise. Works Cited and Consulted Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999. Benardete, Seth. â€Å"Sophocles’ Oedipus Tyrannus.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Cocteau, Jean. (1963). The Infernal Machine in The Infernal Machine and other plays. (A. Bermal, Trans.) New York: New Directions Publishing Corporation. Nagle, Brendan D.   The Ancient World: A Cultural and Social History. New Jersey: Prentice-Hall, 1979. Sophocles. (1991). Oedipus the King in Sophocles I. (G. David, Trans.) Chicago:University of Chicago Press.    Arrogance in Oedipus and Cocteau's Infernal Machine Essay -- compariso Arrogance in Oedipus and Cocteau's Infernal Machine   Ã‚  Ã‚   The myth of Oedipus dates back centuries. Overtime a myth changes in many ways as each author or orator presents their own version. The main plot usually remains intact, but authors add their own style to the tragic story. In the case of Sophocles' Oedipus the King and Jean Cocteau's Infernal Machine both authors focus on the arrogant nature of Oedipus. Since this quality ultimately has destructive powers, the relationships Oedipus has with other characters demonstrates this arrogance. Although, the two authors portray Oedipus in different ways to emphasize their different themes both use the relationship between Oedipus and Teiresias to demonstrate Oedipus' arrogant nature. In both plays, this arrogance manifests in Oedipus' rejection of the prophet Teiresias. However, the two playwrights differ greatly in the relationship between these two characters. Cocteau's Oedipus immediately disrespects Teiresias' prophecy. This rejection of the prophecy and warnings of Teiresias emphasizes his theme of malevolent gods. Equivalently, in Sophocles' version of the myth, the denial of Teiresias demonstrates the main theme of the destructive nature of arrogance. Instead of the gods holding him back, Oedipus' own pride does not allow him to believe Teiresias. Oedipus believes that he is above everything and everyone. Just as in Cocteau, he even believes that he can defy the gods and disregard fate. In Sophocles version of the myth, the denial of Teiresias does not occur right instantly. At first, Oedipus regards the prophet Teiresias in the proper, respectful manner. Oedipus greets him by exclaiming, "My lord, in you alone we find a champion, in you alone one that can rescu... ...uture. They provide him with numerous hints regarding the impending doom that hangs in the atmosphere. However, Oedipus' arrogance blinds him to the truth of his situation and leads to his ultimate demise. Works Cited and Consulted Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999. Benardete, Seth. â€Å"Sophocles’ Oedipus Tyrannus.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Cocteau, Jean. (1963). The Infernal Machine in The Infernal Machine and other plays. (A. Bermal, Trans.) New York: New Directions Publishing Corporation. Nagle, Brendan D.   The Ancient World: A Cultural and Social History. New Jersey: Prentice-Hall, 1979. Sophocles. (1991). Oedipus the King in Sophocles I. (G. David, Trans.) Chicago:University of Chicago Press.   

Byzantine Civilization

Byzantine Civilization began â€Å"by the end of 3rd century A. D. † or 330 A. D. to be more exact (Byzantine.. n. p. ). Byzantine Civilization entails â€Å"works of art considered an expressionist interpretation of late Roman art† (Byzantine.. n. p. ). Significance of San Vitale, Ravenna San Vitale is very significant because until today it is still intact (Byzantine.. n. p. ). Aside from that, it reiterates the accomplishments of Emperor Justinian who played a major role in the â€Å"First Byzantine Golden Age† (Byzantine.. n. p.).Significance of Hagia Sophia, Istanbul Hagia Sophia which is located in Istanbul is a church created by Constantine (Byzantine.. n. p. ). It has been restored several times during the period of Byzantine Civilization (Byzantine.. n. p. ). Hagia Sophia has been very significant as it is the â€Å"most important monuments of the Byzantine Architecture† (Byzantine.. n. p. ). This extremely important landmark has a garden that sur rounds the basilica and is composed of a hall, central room, as well as, a gallery (Byzantine.. n. p. ).Furthermore, it is exceedingly large; in fact, it comes next to St. Peters, Duomo, and St. Pauls, thus making it the fourth largest church (Byzantine.. n. p. ). Significance of St. Mark’s, Venice St. Mark’s basilica is significant because this has been the shrine designed exclusively for the purpose of keeping the saint’s bones (Byzantine.. n. p. ). Even though it caught fire before, the architects of the Byzantine period was able to successfully restore it making it eventually as one of the best monuments of Byzantine Civilization (Byzantine..n. p. ). In addition to that, it contributed greatly to civilization since its location is very strategic (Byzantine.. n. p. ). This is evidenced by â€Å"Venice’s unsurpassed position in trade with the East† (Byzantine.. n. p. ). References Byzantine Civilization. 2005. n. a. 11 August 2007 http://www. foc usmm. com/civi_021. htm The Columbia Encyclopedia. Byzantine Civilization. New York: Columbia University Press, 2005.

Religion and Myth

Consider what purpose the Myth of Esfandyar may have served within its culture. Evaluate carefully the characters, story lines, and try to determine what message, moral, or behavioral conventions you can associate with the respective myths. Make sure to cite specific parts of the story in your discussions. It is always OK to compare a myth to another or note a theme that may seem universal or conventional in mythology, (e. g. the god who dies and is resurrected motif from our last discussion). Just be specific in referencing other stories.Some possible angles to consider in composing your post: This myth ends with the following lines: Who among us can escape our fate? Who among us can use our wisdom, or our courage, or our strength, or our skill to this end? No one. How do Goshtasp and Esfandyar remain true to their principles? What effect does predestination have on the characters in this myth? How would predestination affect the way an individual lives? Esfandyar was a great warrio r who set in his heart to become the great ruler and King of Persia.His father knew that he was a great warrior and set him in his first task to defeat King Arjasp of Turan. Esfandyar then defeated Arjasp and his Demon warriors and caused them to flee from Persia. When Esfandyar returned to his father victorious and demanded that he be the King of Persia his father responded by sending him on another quest and to spread the word of Urmazd. When his father heard from a jealous nobleman that his son was going to over throw him from the thrown, he became so furious that he wanted to get rid of him at all cost.Because King Goshtasp knew he would not be able to defeat Arjasp and his army, safe his children or defend Persia all on his own he needed his son Esfandyar to help him succeed, so he let him go after imprisoning him. King Goshtasp also knew that his son would not fight for him unless he gave him the false believe of giving him the crown and becoming King. With this hope Esfandyar once again battled and defeated Arjasp, saved his brother and sisters after going through the seven stages of hardship.After all this his father still sent him on another journey to distract him from wanting the thrown after he knew that his son’s death was going to be on the hands of Rostam the great warrior. Even though Esfandyar knew his father was out to get him killed so that he would not precede him for the thrown he still went through with it because he has said â€Å"The brave warriors take the shortest route! A man has only one life to live and one death to face! And what will come is written in the stars! So it is best to be virtuous and valiant! After battling Rostam, Esfandyar was killed, and even though he knew that his father sent him there to be killed he knew â€Å"Urmazd will curse him for it! But, surely this was written in the stars in the heavens, and what is written there is sure to come! You are only the arm of fate. † This myth tells a lot abou t the Persian culture and the way they viewed the world. They had great faith and they knew with that faith came great power and privilege. Also they valued strength and had respect for it. They viewed strong men as heroes and worriers that had the ability to get what they want.This story is a myth because it has the belief of immortality and they used magic and power as a way to get what you want. By his great strength Esfandyar was able to win the seven stages and kill all that were in his way. This is similar to other myth in a way that myth always try to portray their heroes with God like strength, also the wisdom that these kings have in seeing the future and what is to come outlines their fate and their destiny. King Goshtasp has wisdom when he told his son â€Å"†¦one great victory does not entitle a prince to rule a Kingdom!And your hunger for power does not become you! † He knew that if a person becomes blinded by his ambition then it will get the best of him. K ing Goshtasp knew his son Esfandyar really wanted the thrown and will do anything to get it, and he remembered when he did the same thing with his father. That is why he plotted for his son’s death, because they believed in fate and that only what was written would come true. Esfandyar did not care that his fate was near. This myth teaches us many values that we need faith to live for and live by and that only what is destined for us will be.

top events of 1968 essays

top events of 1968 essays After reading through newspaper articles for the year 1968, I realized that the year was quite an eventful one. Politically, socially and economically speaking, the country endured a great deal of influential circumstances. Although the studying of vast articles from the New York Times succeeded in painting a clear, factual picture of that turbulent year, I was still eager to discover how incidents affected people growing up in that era. This fueled my motivation to begin the interviewing process, and to choose participants. In the end, I decided to interview my father, Mr. John Arthur Bartle, and a friend of my mothers, Mrs. Linda Pacelli. Although both came from completely different backgrounds, and both have differing views, their stories and descriptions were equally fascinating. Since I grew up with both my parents, I assumed that I knew a great deal about my father, John Bartle. I could not have been more wrong! I had heard stories about his being in the United States Airforce, but I never knew the governing factors surrounding them. It turns out that in 1968, my father, age twenty-two, was stationed in Spain. Apparently, he had enlisted in the Airforce because he was about to be drafted, and he claimed, There was no way in hell I was going to Vietnam. He said he had even considered running to Canada. Much to my surprise, my father revealed that he had been part of the counterculture during that time, and also vehemently opposed the war. I could not quite picture my father that way, for today he fits the description of a hard-working, clean-cut, rigid, white-collared father of three. My father was interesting to interview since he was overseas for 1968, and learned of all American events second hand. My interview with Linda Pacelli showed a sharp contrast with that of my fathers. Linda, nineteen years old at the time, was attending St. Lawrence University during the year of 1968. She...

How To Start A Podcast (Authentic Advice From Someone Whos Done It)

How To Start A Podcast (Authentic Advice From Someone Whos Done It) So you want to start a podcast to apply educational content marketing theory to audio. That makes sense. Some 57 million Americans alone listen to podcasts, a 23% increase from 2015 to 2016. Thats one  in four  Americans who listen to at least one podcast per month,  while an average podcast listener hears  five podcasts a week. There is a ton of opportunity for you to connect with a growing and active audience through podcasts. But youre not here to see the stats. You already know the opportunity. So the real questions are how to start a podcast that will: Launch successfully (and continue to be successful)? Help you maximize the time you invest into producing each episode by sharing it on many channels to reach an even larger audience? Be manageable as a long-term investment while you complete tons of other work like usual? At least, those were some of my questions when I started researching how to start a podcast. And Ive figured out a lot of the answers on my journey to launching s brand new podcast, The Actionable Content Marketing Podcast. When you read this blog post, youll find the best advice that worked for   to launch a podcast, including: How to select a topic that will attract your audience How to structure your podcast How to find the right guests who your audience will love How to approach recording and producing your episodes How to publish and promote your podcast to reach your audience Lets get to it. How To Start A #Podcast (Authentic Advice From Someone Whos Done It) How To Choose Your Topic And Name Your Podcast There's a time-tested method that will help you find the perfect balance between what you want to say and what your audience wants to know. It's called the content core. You can find the perfect topic for your podcast by following this framework. Ask yourself: What is my business really good at? What does my audience really care about? The content core is the point at which your strengths intersect with your audience's interests. That's the best opportunity for you to choose an overarching topic for the entire podcast series, while also giving you a framework for choosing subtopics for individual episodes you'll record later. Action Items: You can begin this exercise by brainstorming  two lists: One list to answer, "What is my business really good at?" Another list to answer, "What does my audience really care about?" Find the ideas that are on both lists and create a final third list. This list is the gold; the nuggets that will propel your podcast into thought leadership your audience will love. In other words, this list is the overarching topic of your podcast as a whole. Now that you have a topic with clear direction knowing you'll publish successful episodes, it's time to determine a name for the podcast. There are a handful of ways to do this: Name it  something clever related to the topic (Example: The Call To Action Podcast) Name it the topic to give the perspective that it is the go-to podcast to listen to on that topic  (Example: The Startup Chat) Name it after a keyword  (Example: The Tim Ferriss Show) Name it some combination of all of these things  (Example: Actionable Content Marketing) If you've already checked out The Actionable Content Marketing Podcast, you'll note that we targeted a keyword (content marketing) combined with a standard of performance we demand in all content (actionable). You could try that approach, too, brainstorming lots of different ideas until you find the one that works best for your business. Action Items: Brainstorm common keywords, words, and phrases your audience uses when describing your topic.  You can use your customer survey data to understand common words and phrases they use. Translate the results from your brainstorm into potential names of your podcast. Simply create a list to get started, holding nothing back- rapid fire brainstorming can help you get tons of ideas out quickly. Narrow the list to five of your top picks, then ask your team for their advice. Select one name, preferably shorter and easy to remember. How To Structure Your Podcast For Ultimate Impact By structure, I mean asking yourself: Will the podcast feature only me talking? (Example: Grammar Girl) Could it have  another team member and me? (Example: This Is Your Life) Will we feature different guests as talent on each episode? (Example: Entrepreneur On Fire) There are success stories from all three types of podcast structures. However, in the world of business, I'm biased toward featuring guests. And in the rest of this blog post, you're going to learn how to start a podcast that features new guest talent on each episode. Action Items: Brainstorm the talent you will use to cover your topic on the  podcast. Here are a few questions to consider: Do you know  all of the wealth of information on your topic so much that you don't need anyone else's advice? If so, you could probably go solo. Could you and a teammate choose a subtopic within your content core and banter in an entertaining or educational way? If so, maybe having two people on the show is right for you. Three people can work well for discussion. Four or more people on an episode  often becomes too messy, judging from  convos I've had with Craig Hewitt from Podcast Motor. Could your friends or people you know in the industry- or influencers- help you share more robust stories and reach a larger audience? If so, you'll want to consider inviting guests for different episodes. The other element of podcast structure ties in to how you  plan conversations interesting enough that your audience will love to listen in. There are a few methods for you to consider: Banter: You have a subtopic within your content core, but that's about it. This structure is very loose and requires you to know a lot about the subtopic in advance to be able to direct the conversation to cover the most important parts of the subtopic. (Example: Stuff You Should Know) Segments: You have certain things you talk about in each episode, regardless of the subtopic. It's kind of like traditional news with local news, local weather, national news, national sports, etc. The information itself changes, but the segments of the newscast remain the same. (Example: This Old Marketing) Interview: You ask questions around a specific subtopic. For some guest-driven podcasts like Entrepreneur On Fire, the questions remain the same, only the guests share different expertise and hence different advice. For others like The Actionable Content Marketing Podcast, this means knowing the talent's expertise on a specific subtopic and tailoring questions specifically for each guest. (Example: Smart Passive Income) As you can guess, the talent you have on the show should influence the  structure behind the conversation. Internal talent may be more apt for banter and segments whereas  segments and interviews may work better for guests. For the Actionable Content Marketing Podcast, we opted for  featuring guests in an interview style. This gives us a huge opportunity to connect with amazing marketers with  diverse backgrounds who can share tons of different ways to solve big marketing challenges with our audience. This way, we know The Actionable Content Marketing Podcast  won't grow stale because every episode features unique opinions and advice. Plus, we get the added bonus that our talent will help us share the podcast with their own audiences, which furthers the reach of every episode we ship. Action Items: Ask your team for a shortlist of the podcasts they love to listen to. What kind of structure seems to attract and retain their attention? Based on the talent you'd like on your podcast, brainstorm the best way to  have a conversation interesting enough to share with your audience. Will banter, segments, or interviews work best for your podcast? Share your conclusion with your team and ask your team for their advice. You're not in this alone. How To Find Amazing Guests For Your Podcast (And Make Their Experience Awesome, Too) At this point, you haven't shipped anything, so you might feel like it'd be hard to get guests for your podcast. In my experience, that's not true. You just need to look for the folks who already know, like, and trust you. At your disposal, you have: Existing customers who have solved big challenges others like them would love to learn from. Email subscribers who- like existing customers- have solved problems and could share how they did it. Industry friends from similar companies to yours who also have interesting stories to share. Companies you love or buy stuff from- do they have stories your audience would be interested in, too? Unlike asking for a guest blog post, being talent on a podcast is extremely easy for a guest. It requires just a little bit of time to understand the subtopic to cover, how to answer the questions, and the actual recording time. To top it off, your guests get access to your website traffic, email subscribers, social media followers, and the subscribers on all of your podcast outlets like iTunes, Stitcher, SoundCloud, and Google Play. That's a ton of exposure for a guest. ^ And that's the way to market this opportunity to them. Action Items: Ask your team for the names of customers, email subscribers, industry influencers, and your suppliers who would be an excellent fit for a podcast episode according to your content core. Find a  list of your existing customers. Sift through the ones who sound like they'd have interesting stories to share. Sift through your email list for prospects who would be a good fit for your podcast. If necessary, review their website for information from blog posts or news releases on problems they've recently solved to understand how you may be able to share that story in a podcast episode. Peruse the list of companies you  buy stuff from. Think of industry influencers  and friends who could help you out. Pull together a shortlist of all of those email addresses. If for some reason you don't have the email address and just the name, go to that person's website, highlight their name, and use Datanyze Insider to find their email address in a matter of seconds. Now you have a shortlist of people who would be awesome  talent for your podcast. It's time to make the process as painless as possible for them to go from introducing yourself to a recorded episode. I've found a simple process with 10 steps works best (and by the way, you can get the checklist I use for this process- along with all of my email templates- for free in the checklist/template resource that complements this blog post): Step #1:  Reach Out To Talent This is not a blasted message to your entire shortlist that blind copies each person. Tell your talent  how you selected them, why you'd value their contribution, and how they'll benefit from increased exposure from your audience. Provide a link to book an angle conversation with you before you record their  episode using a tool like Calendly. With Calendly, the talent can see your schedule and book a time that works best for them and you. Calendly helps your guests easily book podcast meetings with you. You can also ask them for their  Skype ID (and phone number in Calendly for backup purposes) to help you know how to get in contact with them easily. Step #2:  Follow Up On Outreach Pitch Email inboxes get busy. Give them some time to respond, but also let them know you're serious about featuring them as the top talent on your podcast. I've found about a week or so is a good amount of time to wait before following up. Step #3:  Confirm Angle Appointment If you opt to use Calendly, you will get an automatic email (and an automatic appointment  on your Google Calendar) when your talent books an appointment with you. I've found it's best to add them immediately on Skype right when you get that confirmation  rather than trying to find them via their Skype ID  moments before the angle call. You'll find that some of your talent may give you the wrong Skype ID at first, so the sooner you discover that, the sooner you can  ask for it to avoid unprofessional technical difficulties. At this point, I also send an email to the talent to let them know I received their invitation to chat and let them know to expect to be on an angle call so I can get the information I need to draft questions, and not actually recording their episode. Step #4: Host Angle Call Some podcasts avoid doing this step. I find it's important because you get the opportunity to ask, "What is a major {insert topic} challenge you've solved recently? How did you solve that challenge? What mindset made you successful at solving that challenge?" This gives you all of the information you'd need to know to draft questions for an interview style podcast episode. You also get the chance to hear your talent speak- are they short with their answers, are they long-winded, is their audio bad, etc.? All of that information helps you understand what to expect as the host to direct your talent to show their strengths. I've found one size does not fit all, and these calls are immensely helpful for breaking the ice before recording the actual episode. Step #5: Draft Questions Depending on the person (short or long-winded?), I'll draft 10 to 20 questions to help me reach an intended record-time podcast episode length of about 20 minutes. The average commute to work is 25.4 minutes, so once you add in an introduction, middle call to action, and conclusion, you'll ensure your audience can listen to an entire episode on their way to work. Generally speaking, it's best to error on the side of writing too many questions rather than not having enough to hit your ideal podcast episode length. These questions are based entirely on the conversation from the angle call, and I even leave guests  cues  as a reminder of our prior conversation to direct them on how to answer specific questions. This isn't meant to alleviate their creativity, but rather, help prevent them from giving the same answers to multiple questions, especially with the subtopic of the episode is very narrowly focused. Step #6: Send Questions To Talent Send the questions to your talent, and ask them to book another appointment to record the actual episode. Again, Calendly works wonders for this. It's during this step that you can send a few tips  to help your talent record the best episode possible. For example: Find a quiet place to record without distractions. Use headphones and a microphone. Put phones on silent. Turn off notifications on your computer. Plan on about 45 minutes for recording. Step #7: Send A Reminder The Morning Of Your Recording Your talent is busy. People forget. A short email saying you're excited to chat later today at a specific time serves as a nice reminder so you don't have to rebook your appointment and risk delaying your publishing schedule. Step #8: Record The Episode Explain to your talent what to expect before you record. Will you stick to the questions? Will you pry deeper if you think an answer was too vague? Will you go completely off track and ask new questions entirely (ones your talent may not have prepped for)? Are you recording a separate introduction and conclusion after you have the conversation? If they have a difficult name to pronounce, ask them before you record. And once you hit that record button, let them do the talking. They are the talent, not you. I've found it helpful to write transition sentences to help me move  from one question to the next in a way that feels less jarring than asking straight questions- which also prevents me from bumbling from question to question. As you record more episodes, this process will feel more natural. Skill comes with practice. Step #9: Thank Your Talent After you record the episode, let your talent know you appreciate them! They just did you a solid, so I like to send them something special in the mail and let them know when to expect the episode to launch. Hooray for @swag! pic.twitter.com/gwEZ6eCJHJ Dustin W. Stout #SMMW19 (@DustinWStout) September 28, 2016 At this point, I also ask for anything else I might need to make  the episode completely awesome, like their bio, headshot, company logos, and mailing address (that last one is for a care package). That content goes into blog posts to complement each episode release, along with social media graphics to promote the episode. Step #10: Let Them Know When The Episode Is Live Your talent will listen to their episode, and since they took the time to record it with you, they have incentive to share it with their audience, too. Give them the link to the blog post and the social media graphics you've designed to make it easy for them to share. Action Items: Whether or not you want to follow this exact 10-step process for managing your podcast guests' experiences, take the time now to draft the process that will work best for you and your team. How To Record And Produce Your Podcast Episodes The first thing to do is to make sure you're using the right tools to record  professional quality podcast episodes: Skype is an amazing tool lots of podcasters use for hosting conversations. This is the actual calling software. Ecamm Movie Tools Call Recorder connects into Skype and gives you the  tool to record the conversation. It's good because it records your audio separate from the talent's, so you can easily mix out the person who is not talking and sweeten the audio for each person separately as needed. This technology works with Skype whether you're recording video podcasts or audio podcasts (which is yet another decision you  need to make). Your computer mic isn't good enough, especially if you're the host. Invest in a professional microphone. Over-the-ear or studio headphones help you hear your talent while ensuring your mic doesn't pick up their voice, thus producing an echo. Find  quiet room to record, even if that means ditching your noisy office to record at your home during the middle of the day. As you start to hear the conversations you're having, you can also think through the next steps for production, including music and sound effects, voiceovers, introductions, middle calls to action, and conclusions. Let's explore those areas of each episode a bit more. Choose Music And Sound Effects That Sound Like  Your Culture Would you like to brand each podcast episode with specific introductory and conclusion music or sound effects? AudioBlocks is a great source to  find music for your podcast. Some things to consider may be: The music you've used in the past for videos The culture of your company (i.e. fun and quirky or serious and strong?) Brand your podcast with music that *sounds* like your visual brand.Consider A Professional Voiceover For Your Introduction And Conclusion Would you like a professional voiceover to introduce your podcast name and company? Should it be a  male or female voice? For example, a majority of 's audience is female, so  for the Actionable Content Marketing Podcast, we decided a professional female voiceover would be best. The voiceover talent offers an introduction to each episode, saying, "You're listening to The Actionable Content Marketing Podcast, powered by : The #1 marketing calendar for everything you need organized."  The same voice also concludes each episode, saying, "You've been listening to  The Actionable Content Marketing Podcast, from your friends at . For more actionable content, visit .com." Freelancer.com  is a freelancing source that helps connect voiceover talent with folks like you. Record Episode-Specific Introductions To  Share Your Talent's Credibility On The Subtopic Of Each Episode Record an introduction to the episode immediately  after you record the conversation. This helps you connect the dots between  your talent's advice and the classic WIIFM (what's in it for me?) for your audience. For these introductions, I like this framework: Begin with something catchy to help your listener feel like the episode will help them solve a problem.  "What if you could...", "Image how you'd feel when...", and similar discovery verbiage helps set the tone for what listeners will learn throughout  the entire episode. Introduce the talent as the ultimate authority on the subtopic within the episode and why listeners should trust the guest's advice. Cover the WIIFM  in detail, focusing on the benefits your listeners will receive if they simply continue  listening to the episode. Introduce yourself so new listeners have a frame of reference for who you are as the host. If, for example, your professional voiceover introduces the podcast name by your company, you can introduce yourself as "Nathan from " to let your listeners know you represent  that business. Restate the name of the podcast to help listeners remember where they're learning this valuable information. Record Episode-Specific Middle Calls To Action To Give Away Exclusive Content Like traditional TV shows usually have  commercial breaks every eight minutes, so should your podcast episodes. The human brain can only pay attention for so long before it needs a distraction. Middle calls to action may act as ads for your product or service, a related piece of content you've just published, or even sponsorships (if that's how you're funding your podcast). For The Actionable Content Marketing Podcast, I try to connect the dots between the conversation at hand and how can help listeners put that advice into practice. There are a few elements of these calls to action  that help it feel appropriate in context: Begin with a sentence that clearly indicates the podcast episode is not ending. "There's a lot more advice from {talent name} to come." Keep the call to action short. "If you'd like to do {episode subtopic advice}  like {talent name}, {our product} is a great fit." Give them a specific link to visit. "Just sign up at {companyname.com/simple} to {experience  desired benefit in context to subtopic} now." Transition back to the episode. "Now let's learn more about {episode subtopic} with a little extra help from {talent name}." Record Episode-Specific Conclusions To Button Up The Episode And Remind Listeners Of The Exclusive Offer Conclusions give you the opportunity to thank your talent for sharing their wisdom and reiterate to your audience why that advice is gold. You can also use them to direct your audience to learn more from episode-specific blog posts on your website, and reiterate the special offer you provided in your middle call to action. You could share the following information in your episode conclusions: Thank your talent Share the URL where listeners can find more information on the episode like show notes, talent bios, and episode transcripts Share the URL you mentioned in your middle call to action  with an exclusive offer Ask for  ideas for future episodes or talent you should feature on the podcast A Note On Production: Learning audio editing tools can be time intensive. For the actual editing and production of The Actionable Content Marketing Podcast, we work with a partner, Podcast Motor. I'd recommend researching third parties like Podcast Motor for your own podcast because it's like adding a podcast professional as a marketing team member. You get the added benefits that this team member will publish episodes on time no matter what, and will never become distracted by "shiny object" projects that take them off podcast tasks. How To Publish And Promote Your Podcast Episodes (A Grab Bag Of Advice) Libsyn is well-known as one of the best podcast hosting services. From here, you can upload your episodes and enter  destinations  for where to share your podcast episodes. For example, all  Actionable Content Marketing Podcast episodes are hosted on Libsyn and are shared to iTunes, Stitcher, SoundCloud, and Google Play on a schedule for every week on Tuesday mornings. This step of the process is handled entirely by our partner, Podcast Motor, with the help of Libsyn, and is yet another reason why I'd recommend working with a podcast professional. Once you have your episodes queued in Libsyn, I have some advice for spreading the word as you plan your launch. Definitely Publish A Pre-Launch Podcast Announcement To Get Early Feedback You planned your podcast according to your content core, so  your audience really should love it. But. What if you could know they'll love it instead of just guessing? What if you could *know* your podcast will be successful before launching it?After you've recorded three episodes, I'd recommend publishing a blog post and sharing those  episodes with your existing audience. Share the three episodes- rough cuts with ums, ahs, and absolutely no audio sweetening or voiceovers. The point is to ask for their feedback before you invest any more time into your  podcast. They may have feedback for your structure, talent, guests, etc. that will help you produce even better episodes in the future- even before you launch. Here's an example of how we did exactly that with The Actionable Content Marketing Podcast. Consider Publishing An Episode Zero To Set Your Listeners' Expectations Some podcasts publish  an episode zero to explain the benefits their listeners will receive if they consistently listen to the podcast. It's a handy way to  act as a kind of what's-in-it-for-me? FAQ. Here are some items you could cover in your episode zero: Why the name? What's the goal? How will your audience learn? Who will be on the podcast? What is the structure? What is the content? Where will your audience  find the podcast episodes? When will you consistently publish? Episode zero is definitely a thing you could do, but not necessary for success. Plan Your Frequency And Consistency To Build A Loyal Listener Base Upon launch, our partner, Podcast Motor, recommends publishing at least two episodes (three in total, if you decide to go with episode zero). Still others recommend publishing three episodes (four if you opt for episode zero) to begin with. The main point is this: Publish more than one episode on your initial launch day so your early adopters have more content to consume if they want it. For example, The Actionable Content Marketing Podcast published two episodes on launch day, and will ship a third episode  a few days after that initial launch. A key insight here is to record several episodes before you launch to make sure you have enough content  to launch and keep you going. Before we launched The Actionable Content Marketing Podcast, we had 13 episodes recorded so we wouldn't have to rush our guests to publish a new podcast episode every week. This means after our initial launch week, we had content  prepared for 10  additional weeks. Record a bank of episodes before you launch your #podcast.As you thought through your episode zero, you  already asked yourself how often and when to publish. Knowing this information- will it be every Tuesday morning at 8 a.m. or once a month on the first Monday of the month?- will help you understand how big of a content bank to build before you launch. Plan Consistent Podcast Episode Names To Emphasize Your Talent's Credibility An awesome thing about podcasts- at least something we're trying for The Actionable Content Marketing Podcast- is to not focus so much on keywords. That frees us up to focus on stories that no one else in our industry is talking about with the folks who've solved major marketing challenges. That reflects deeply in the headlines we create for podcast names, and I'd suggest you follow a similar approach. Here are several examples from our initial podcast episodes- and also a sneak peek at what you're going to learn from The Actionable Content Marketing Podcast ;) How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income How To Hack Your Marketing Like A Startup With Garrett Moon From How To Boost Facebook Engagement With Kelly Fitzgerald From Anytime Fitness How To Build Influence In Any Industry With Chris Dessi From Silverback Social How To Market A Brand New Feature Or Product With Kathryn Nyhus From How To Improve Your Editorial Strategy With Tara Clapper From SEMrush How To Optimize Your Social Media Messages With Dustin Stout From Warfare Plugins How To Solve Marketing Fire Drills With Kyle DeWeerdt From Apprenda How To Double Your Facebook Reach With Rebekah Radice From Post Planner How To Prioritize Your Marketing Projects With Josh Pigford From Baremetrics How To Organize  Content Creation Like A Publisher With Matt Ankeny From Gear Patrol How To Generate And Nurture Leads With Brittany Berger From Mention How To Implement  A Guest Blogging Process With Jess Ostroff From Don't Panic Management The main lesson here is to share what your listeners will learn, backed by your guest's name and company to emphasize  their credibility on the subtopic. That whole credibility thing  should also tie nicely into your episode-specific introduction to share with your audience why you chose to chat with a specific guest about that subtopic, connecting the dots from headline to the context of the conversation. Distinguish  Your Podcast With Graphic Design Your podcast needs  a specific branding  style to distinguish itself among all the other podcasts in iTunes and beyond. If you don't have a designer in-house, it will make sense to either work with a third-party like Podcast Motor to help you with per-episode feature graphics, or create a long-term contract with a designer through a credible source like Dribbble. Our graphic designer, Ashton Hauff,  created a podcast branding PDF to help us brand The Actionable Content Marketing Podcast. In addition, she is designing every blog post feature graphic to show off the talent, and brand the blog posts specifically for the podcast. For example, here are a couple examples of blog post feature graphics Ashton has  worked through for episodes #1 and #2: Introduce Your Blog Audience To Your Podcast With Episode-Specific Blog Posts I've alluded to this a few times- but it just makes sense to share each podcast episode in a specially-published post on your blog. This helps your existing blog audience and email subscribers see that you're offering  them an entirely new way to experience your already-amazing content. There are a few elements of these blog posts that will ensure  an excellent experience for your blog audience while keeping your workload simple: Create a feature blog graphic. This helps distinguish each episode and can really show off the talent you're bringing to your audience. Embed the podcast episode inline in the blog post. The Actionable Content Marketing Podcast uses a player custom-built by Podcast Motor, and  there are many others including the Smart Podcast Player from Smart Passive Income. These players give your blog post readers the opportunity to listen to your episode while they peruse  the blog post. Include show notes. These are simply the big takeaways listeners will hear in detail as they listen to the episode. Include quotes from your guests. These are instantly shareable and immediately reiterate your guest's credibility on the subtopic of the episode. Create quote graphics. Once you know the quotes, it's easy to grab that text and turn them into sharable graphics.  Now that you have a feature graphic and several quote graphics, you can  easily provide those to your guest for when their episode launches so they can help you spread the word with beautifully branded and eye-catching social messages. These work really well for you to share your own blog posts on social media. Include a bio for your guest. Again, bios are great for showing your audience why your guest has the authority to provide  actionable advice on the subtopic. Include a full-episode transcript.  Have you ever listened to podcasts on the go, then wanted to find a specific piece of advice later? I know I have. And full episode transcripts make it easy for your audience to find the information they need quickly. Include a call to action to subscribe on iTunes. If your visitors are liking what they're hearing, it's nice for them to have the opportunity to subscribe on iTunes (preferably) or to a specific email list you've created just for your podcast listeners. Easily Direct Traffic To A Custom Podcast Landing Page In your episodes themselves, it's nice to  have an easy way to direct your listeners to where they can find more information. I've found a specially-designed landing page with a simple-to-say URL is handy. Your landing page can serve the purpose of: Showing your latest episodes with links to the specific blog posts. Optimizing the experience to convert visitors into iTunes subscribers (or a specific podcast subscriber email list). Here's how we did it for The Actionable Content Marketing Podcast with help from our front-end designer and developer, Megan Beck, and Ashton's branding guidelines. Give Away  Exclusive Content With A Custom Podcast Signup Page For The Actionable Content Marketing Podcast, we also wanted to give our podcast listeners a special, exclusive offer of .  Like the custom podcast landing page, I needed a URL that was easy to say in each episode, and a custom signup page especially built for podcast listeners. The main point here is this: If you have one call to action per episode, what would it be for your podcast? And how will you optimize that experience for your listeners? If you have one call to action per episode, what would it be for your podcast?Oh... if you want to know what that exclusive offer is, the only way to find out is by listening to The Actionable Content Marketing Podcast. We are planning to not hand that URL out anywhere else to really know that the podcast is driving those conversions. ^ I'd suggest you experiment with something similar. Build Excitement Like any piece of content you publish, promotion is critical to success. Here are a few bonus ideas/tactics that may work for promoting your episodes: Tag companies mentioned in each episode in social media messages (or find their email addresses with a tool like Datanyze Insider or ContentMarketer.io and email them) Ask your guests to share their episodes and provide them the custom graphics you've created Email your general subscriber list Email your podcast-specific subscriber list Ask your company, friends, and family to  share Include calls to action  to your podcast landing page from your new and most popular blog posts Install Hello Bar or the equivalent to share your podcast with all website visitors Tease episode releases a day before you publish them ... And That's How To Start A Podcast Good luck as you start your own podcast! I'd love to hear your additional advice and lessons learned along the way. And if you have subtopics or people you'd love to hear us feature on The  Actionable Content Marketing Podcast, let me know!