Short Article Reveals the Undeniable Facts About The Persuasive Essay Samples and How It Can Affect You

Short Article Reveals the Undeniable Facts About The Persuasive Essay Samples and How It Can Affect You It's evident that year-round schooling isn't the ideal alternative for the school calendar. It's extremely important to read carefully essay services reviews, because you wish to avoid low superior services. Why academics have a difficult time writing fantastic grant proposals. The Start of the Persuasive Essay Samples Women in the film are unwavering and prepared to provide their precious aid in a dire circumstance. The bottle ought to be transparent for teachers to ensure that students do not drink anything else. A significant part a kid's life is summertime. Likewise children wouldn't be in a position to go to most summer camps. Key Pieces of the Persuasive Essay Samples One of the most intriguing facets of a technology like Wikipedia is it is built from tiny fragments of time that the technology allows to be composed into somethingits many flaws acknowledgedwhich is absolutely free and fundamentally helpful. Your introduction needs to be focused on gaining the interest of the reader. There are a sizable number of such companies providing essay writers, but should you select this path, due diligence is important to make sure that the job will be finished right. Sometimes you need to go beyond your own wisdom and experience to persuade others. Persuasive writing can be challenging especially when you're made to face with a close minded audience. If you're frightened of speaking in public, writing a persuasive essay for a specific audience is the best way to eradicate this fear. While attempting to know how to compose a persuasive essay step-by-step, students forget about another crucial activity. Simply take the time now to read more on the topic of persuasive writing. The introductory paragraph is perhaps the main paragraph in the essay as it is the very first and possibly last opportunity to generate an effect on the reader. Only because the introduction is the very first paragraph in your essay doesn't indicate you must write this paragraph before any other. This chapter will allow you to compose an. A conclusion should summarize the principal points of the paper and wrap this up for the reader. Possessing the tentative objective, you might structure the entire article. It should clearly express the topic of the essay and the writer's position. As tempting as it might appear to skip past the extra info and go straight to the list of persuasive essay topics, don't do it. While it could be hard to pick from such a selection of persuasive speech topics, consider which of the above you've got the most knowledge of and can argue your opinion on. A number of the topics also fall into other categories and we've posed the topics as questions in order that they can be readily adapted into statements to fit your own viewpoint. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Then you're interested in figuring out how to compose persuasive paper. Persuasive papers don't have to be a college requirement! One of the most frequent kinds of writing is essay writing. If you don't have a lot of experience with essay writing, this is an excellent system to get started with, as it's basic and straightforward. High school, college, and sometimes even university students from all around the world are writing persuasive essays. A persuasive essay has to be able to grab the interest of the folks reading it easily. The value of research in persuasive writing cannot be overstated. Before writing any form of academic paper, it is crucial to choose the subject, and the persuasive essay really isn't the exception. Selecting a great topic for your essay is among the most essential and frequently tricky parts for many students. It might help to make an outline for this portion of your essay. The body of your essay ought to be supported by research evidence you could gather. Just take a look at the next persuasive essay. The essay represents an extremely limited writing. You could also see analytical essay. You might also see expository essay. You might also see descriptive essay.

Compare and Contrast the Different Ways in Which Economic...

Honors US History I July 7, 2011 Essay Question: #3 Compare and contrast the different ways in which economic development affected politics in Massachusetts and Virginia in the period from 1607 to 1750. From all of the colonies that resulted from European expansion and conquest, perhaps the two most famous would be those of Virginia and Massachusetts. The economic development of Massachusetts and Virginia started in the same period of time but had many differences between them. Each was established by the similar groups of people but they had different beginnings, also a different view on religion, and different means economic stability, which created two different politics and economic systems. The†¦show more content†¦The most obvious difference between the colonies was the religion. The Puritans believed in self-control and no need for â€Å"excessive† profits. Virginia had problems with embezzling, overcharging, and the use of company laborers. The second difference between the colonies was the Native American relations. Virginia had problems with natives from the start. Massachusetts learned the best ways to survive in the area by watching and having good relationships with the natives. The third difference was the urban life. Both societies were impacted with an increase in immigrants, creating a competition for work. Boston was the worst and people looked to the community for help. In conclusion, all of the differences resulted in two economic systems that were successful, but very different. Both Virginia and Massachusetts had the same goal of colonial success and stability but their ways about securing the stability and gaining economic success and wealth reflected their previous established â€Å"morals and values†. The first difference was the establishment of plantations. Virginia began to establish plantations for tobacco and Massachusetts was a seaport. Both began to suffer from the increase of immigrants, whichShow MoreRelatedAp Exam Essays1660 Words   |  7 PagesAP Exam Essays 2001-2010 2010 AP Exam Essays 1. In what ways did ideas and values held by Puritans influence the political, economic, and social development of the New England colonies from 1630 through the 1660s? 2. Analyze the political, diplomatic, and military reasons for the United States victory in the Revolutionary War. Confine your answer to the period 1775–1783. 3. Analyze the ways in which controversy over the extension of slavery into western territories contributed to the comingRead MoreAp Us2464 Words   |  10 PagesA. OP 1 Between 1607 and 1763, the British North American colonies developed experience in, and the expectation of self government in the political, religious, economic and social aspects of life. THESIS: Between the years of 1607and 1763, the British North American colonies developed experience and the expectation of self government in the political such as the Mayflower Compact, religious dealing with the Puritans, economic with the establishment of tobacco, and social such as Indians, aspectsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHistory and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed:

Developing Network Security Strategies †MyAssignmenthelp.com

Question: Discuss about the Developing Network Security Strategies. Answer: Introduction: The Skillage I.T organization business requirements are based on business goals and constraints. The Business requirements are optimizing the network costs and availability. The Business requirements are containing the three basic elements such as network variable, performance constraints and environment givens. These are establishing the network availability requirements. The business requirements are used to increase the performance. It provides the flexibility and scalability of the organization (Kurose Ross, n.d.). The technical requirements for skillage I.T organization is based on technical goals and trade-offs. The Technical requirements provide the effective infrastructure for an organization. It provides the, Serviceability Availability Manageability Stability Scalability Affordability System Specification The Skillage IT organization network infrastructure has the following network hardware components. They are, Cisco Directory Server Cisco Router Cisco Switches Cisco File Server Cisco Main Server Dell Computers Canon Printers Gateways CSUs/DSUs Network Cards (NICs) System Area Network Cards The integrated services routers are used to combine the network, security and application services on an organization. It provides the flexible and scalability of the network. It provide the highly secure VPN access for remote employees. Cisco Switches - Cisco Catalyst 4948 Switch The cisco catalyst switches are used to provide the exceptional serviceability and reliability for an organization. It has the following features, IPv6 ACLs Stacking Layer 3 capabilities Quality of Service Power over Ethernet Spanning Tree The cisco servers are provides the superior performance and expandability. It designed to deliver the efficiency for I/O intensive and storage infrastructure workloads. The server includes the bare metal applications, graphics rich, virtualization and big data analytics. The Proposed network infrastructure uses the directory and file server. The server specification includes the following function such as application CPU requirements, operating system, expected application transaction volume, Application functional characteristics and application memory requirements. The specification of server also requires the access requirements for a network. It defines the numbers of user requiring the simultaneous access to the network applications (NETworking, 2013). The server specifications include the backup policy, utilization, load, memory, storage and devices connected to the server. Test the network connectivity Test the network external and internal access Test the ability of network developers to access the various development, production and environments. Test the web servers are online The maintenance of server is the process of keeping the server updated or running information to ensure the organization network. This process provides the effective network infrastructure. It is a crucial to the business performance. The server maintenance is used to monitor the entire network ("Ten steps for network documentation: Channel checklist", 2017). The network equipment has various capable types like WAN, MAN and LAN. It has the total number of ports that network equipment provides. It has maximum data transfer speed. It uses integrated firewall for security. It has smarter routing to assign the IP addressing. It operating the simultaneous frequency up to 5 GHz. The network security policies and plan are used to providing the secure network infrastructure for an organization. It implements and developing the network security and it helps to address the varied concerns. It meets the customer primary goals for network security. The network security policies and plan are used to identify the network assets, analyse the security risks and requirements, implement the technical strategy and security procedures, defines the security trade-offs and maintain the security. The above network design provides the proposed network infrastructure. The proposed network infrastructure provides the flexibility and security of the network. The network design also provides the end to end network solution for Skillage IT organization. It using the cisco network devices to reduce the maintenance and operational costs. It provides the productivity and security for an organization. The proposed network design has Cisco routers, switches, directory server, file server, firewall and Computers. The Cisco firewall is used to provide the network security. A program specification is a formal document used to describe the network programmer's details and products intended appearance, capabilities and interactions with users. It provides the continuing and guideline reference point as the programmers. It is used to describe the network products and requirements. It describes the network protocols, standards and architectures to achieve the business and technical goals of a Skillage IT organization. Develop Detailed Technical Design Detailed technical design of proposed network infrastructure was developed by the Network Engineer. The Technical design was providing the overall network infrastructure technical specifications. The detailed technical design includes the Technical specification and system specifications. The technical specifications are used to provide the required technical requirements for a network infrastructure. The System and technical specifications are including the directory server, file server, database server and main server information. It also defines the access requirements for a network infrastructure. The access requirements include the number of users requiring the simultaneous access to the network applications. It also includes the user communities such as network engineer, developer, vendors and other. Technical documentation is used to provide the overall technical requirements for proposed network infrastructure. It provides the technical information of the network design and detailed information about the proposed network infrastructure needs. The Technical documentation includes the details of following requirements. These are, User requirements Business requirements Security requirements Technical requirements Network design requirements Configuration of internet gateway includes the network configuration that meets the skillage IT organization needs. It uses the Cisco end to end solution to provide the secure internet gateway for an organization. It builds the data with secure network infrastructure for Skillage IT organization. It established the private connection and deploys the internet gateway to create the secure groups and work with access control lists. The internet gateway was successfully configuring the proposed network infrastructure. It provides the end to end network solution for a Skillage IT organization. The Top down approach to design is refers to starting the designing from the top most layer and moving down. The Top down network design is used to designing the enterprise networks that provide the manageable, secure and reliable network for an organization. It provides the overview of the system is specifying and formulated the network. It understands the overall network infrastructure and provides the secure and flexibility of the network. It easily achieves the balance in an investment portfolio. It analyses the risk by aggregating the impact of internal operational failures ("Top-Down Network Design", 2017). It easily measures the network variances in the economic variables that are not explained by the external factors. The top down methodology mainly used to rely on historical data. The top down methodology is used to describe the creation of a structure for business process tests and it determining the test configurations for testing different use cases are needed. It facilit ated to designing the tests with reusable components and it create and maintaining the overall network infrastructure. Network Documentation The Network documentation is used to provide the important and valuable information to service providers. When network failure occurs network documentation providing the backup for an organization. It ensures the smooth network documentation policy and network topology diagram. The documentation policy should provide the network details need to be documented especially each server. It easily communicates to each network administrator. It documented the server roles, IP addresses and names. The Skillage IT organization user documentation includes the network access control. The Network access control devices to help prevent a computer from victim of virus, Trojans, spyware and spam. It replaces the resent applications with electric equivalent that associates a organization community member with a computer. The ongoing maintenance support includes the following activities. They are, Organization work Fiscal Management Personnel Management Board Maintenance General Logistics Relationship with the larger community Organization spirit Directory Structure The skillage I.T organization directory structure includes the following aspects. They are, Groups Organizational Units The Organization using the directory server to store the groups and sites sensitive informations. It maintains the files into a hierarchy of folders. It should be stable and scalable for an organization. It display the files in hierarchical tree structure. Designing the small-scale networks to meet the business and IT needs. The Network IT needs is requiring the technologies and requirements to adopt new IT technologies to achievement of business and technical goals. It identified the new technologies requirements to achieve the skillage IT organization goal of a proposed network designs. The IT needs are easily discovering the network design basics. It based on user, business and security requirements. It also meets the daily requirements of business and networks. It supports the network applications and services to provide the access to the network resources (Oppenheimer, 2017). References Kurose, J., Ross, K. Computer networking NETworking. (2013). [Hong Kong]. Oppenheimer, P. (2017). Developing Network Security Strategies Network Security Design. Ciscopress.com. Retrieved 12 October 2017, from https://www.ciscopress.com/articles/article.asp?p=1626588 Ten steps for network documentation: Channel checklist. (2017). SearchITChannel. Retrieved 12 October 2017, from https://searchitchannel.techtarget.com/feature/Channel-Checklist-10-steps-for-network-document HYPERLINK "https://searchitchannel.techtarget.com/feature/Channel-Checklist-10-steps-for-network-documentation"ation Top-Down Network Design. (2017). SearchNetworking. Retrieved 12 October 2017, from https://searchnetworking.techtarget.com/tip/Top-Down-Network-Design

Principles of marketing free essay sample

The Product Life Cycle Just like plants and animals, products also have a life cycle. That is they are born, grow up, mature and finally die. The concept of product life cycle involves an attempt to identify the different stages or phases in the sales history of a product. Each stage when identified, presents different marketing opportunities and problems. If the marketer knows the phase in which a product is in or is moving towards, he can devise a marketing programme that befits that stage. The product life cycle shows an S shaped curve. SALES IntroductionGrowthMaturity Decline TIME (1)Introduction This stage is characterized by slow growth in sales and low or no profits. The customers are largely unaware of the new product and those who become aware may be involved in searching for information before deciding whether or not to buy it. Profits are usually negative or negligible because of high investment for launching the product e. We will write a custom essay sample on Principles of marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g heavy promotion and distribution. Marketing Strategies in the Introduction Stage In launching a new product, management can set a high or low level for each marketing variable such as price, promotion and distribution. Management can pursue any of the following strategies: A Rapid Skimming Strategy—The new product is launched at a high price and a high promotion level. The high price is aimed at recovering as much gross profit per unit as possible. Heavy promotion is aimed at convincing the market of the merits of the product. Slow Skimming Strategy—The product is launched at a high price and low promotion. High price to get as much gross profit per unit as possible and the low promotion to keep marketing expenses down. Rapid Penetration Strategy—Launching the product at a low price and high promotion aims to bring fastest penetration and a large market share. A Slow Penetration Strategy—The product is launched at a low price and low promotion. The low price is aimed at encouraging rapid product acceptance while the low promotion keeps costs down. (2)Growth Stage This stage is marked by a rapid climb in sales because the product has managed to satisfy customers. The high sales are due to trial buys and repeat buys. The high profits start to attract competitors. The marketer needs to maintain the sales by engaging in product quality improvements shifting the emphasis in advertising from informing to convincing potential buyers. (3)Maturity Stage In this stage the sales growth rate slows down and sales reach their peak. This stage which lasts longer than previous stages is divided into: i. growth maturity—where sales increase at a decreasing rate ii. stable maturity—sales have flattened and the market is saturated and iii. decaying maturity—the absolute level of sales starts to decline and customers start switching to other products and substitutes. The industry experiences over-capacity which leads to intense competition. A marketing manager must carefully combine market modification, product modification and marketing mix modification in order to devise a marketing programme that will efficiently help him achieve his objectives. (4)Decline The absolute level of sales decreases consistently. This decline can be slow or rapid depending on the existing market conditions as well as the strategy adopted by the marketer. As the sales and profits decline some firms withdraw from the market, those left may reduce product offering or withdraw from smaller market segments and weaker trade channels. The marketer must however decide very carefully when to quit since leaving the market too early or too late may be uneconomical. The strategies available to the manager at this stage are: Increasing the firm’s investment to dominate or strengthen its competitive position Maintaining the firm’s investment level until the uncertainties about the industry are resolved Decreasing investment selectively e. g. Dropping unprofitable customer groups Harvesting (milking) trying to recover cash very quickly Divesting the business quickly by disposing of its assets as advantageously as possible. Importance of Product Life Cycle Curve (PLC) †¢the PLC can be used by marketing managers to interpret market movements †¢as a planning tool, the PLC concept characterizes the main marketing challenges in each stage and poses major alternative marketing strategies. †¢as a control tool, the PLC allows the company to measure product performance against similar products †¢taking to account the stages in the PLC it is easy to plan development and introduction of new products, and plan the withdrawal of obsolete products †¢knowing the stage on the PLC, the potential sales growth of a product can be assessed. Problems In Using The PLC (a)Time period—how long is the product life cycle? years, months or decades. There is no fixed length of each stage. (b)Sometimes you cannot tell which stage the product is truly in. Not every decline means an absolute decline or maturity. It could be temporary due to other forces in the market place. (c)Products could show other curves other than the S curve. (d)Product definition—the concept of product life cycle does not clearly define what it is that is being referred to by the term `product, yet in marketing the term product could refer to any of the following: Product item—e. g. Close-up tooth paste, Toyota RX, or Bic pen. Product-line—e. g. toothpastes, soaps, cars, etc. Product mix—e. g. EAI range of products, Cussons range of products or Bidco range of products. CAT 1 ASSUMING YOU ARE THE MARKETING MANAGER OF SAFARICOM,WHAT MARKETING STRATEGY WILL YOU APPLY TO INTRODUCE A NEW SERVICE AND WHAT BENEFITS WILL IT HAVE OVER THE OTHER COMPETITORS? Market Analysis. The market analysis for a service industry will include:- Components of population Why the customers want the services; Buying motives in different market segments; Buying patterns of service (when, where, how and who does buying). Psychological determinants of buyer behaviour, e. g. attitude, perceptions, personality. Sociological factors, e. g. social class, small-group influence, etc. External and internal factors of business environment. .PRICE DECISIONS The second marketing mix variable is the price. A simple term but with many dimensions. Price is the value placed on a good or service by the customers at some point in time. A product placed in the market with a price higher or lower than the value perceived by potential customers does not really contain the customer orientation necessary to market that product. Price may go by many other names e. g. rent, fees, wages, interest, honorarium, salary etc. All these terms mean one thing—what customers pay for a good or a service. Importance of Price †¢Pricing keeps the economy in balance †¢Price serves as a regulator of economic activity †¢The rise in any of the factors of production e. g. land, labour and capital is dependant upon the price received by each †¢A products price has a strong effect on sales and an increase or decrease may mean different sales levels depending on the nature of the product Price in many cases has a psychological impact on consumers. Sometimes it can be used to emphasize quality, other times a bargain or gain hence a saving. Price can also play a big role in offsetting competition. Of all the 4Ps only price can be changed quickly to respond to changes in the market. So whether or not pricing is properly done does determine the success of the firm. The marketing executive must have a thorough understanding of pricing decisions. Factors affecting prices Marketing objective: The firm must decide on the strategy for its service. The objective could be survival, profit maximisation, market share, leadership or product quality leadership. E.  g. a company may have survival as the objective when there is heavy competition in which case it may set low prices to increase demand. Cost: They set the floor for the price that the company can charge a price that both covers all its cost for producing, distributing and selling the product and delivers a fair return on its effort and risk. Market and demand: The market and dem and set upper limits. Both consumer and industrial buyers balance the price of a service against the benefits of owning it. Consumer perception of price and value: In the end the consumer will decide if the price is right or wrong. The perception will affect the consumer’s buying decision. Pricing decisions must be buyer oriented. Effective, buyer-oriented pricing involves understanding how much value consumers place on the benefits they receive from the product and selling a price that fits its value. Competitors’ prices: Consumers always evaluate a number of companies’ products prices before buying. Economic factors such as boom, recession, inflation and interest rates. The consumer price index all affect pricing decisions. Government legislation for example minimum price levels. DISTRIBUTION DECISIONS (PLACE) The third element of the marketing mix is distribution. This refers mainly to the movement of goods and services from producer to the consumer through a given channel of distribution. A channel of distribution has been defined as a chain of market intermediaries or middlemen used by a producer or a marketer to make products and services when and where consumers or users want them. It is therefore a route followed by a product as it moves from the producer to the user. Examples of Channels P CZero level P R COne level P W R CTwo level P A R CTwo level P A W R CThree level  P = Producer, A = Agent, W = Wholesaler, R = Retailer, and C = Consumer Factors to Consider in Selecting Channels i. Customer Characteristics—the size of the market, the geographical dispersion of consumers, buying habits and preferences, buying outlets etc. For example where customers are widely dispersed one cannot sell direct. If the market is composed of industrial buyers then fewer interme diaries are better. ii. Product Characteristics—important factors include perishability, whether product is household or industrial, need for bulk breaking whether product is fragile, non-fragile, whether product is breakable or not. For example products that are highly perishable like bread, milk, fresh flowers or fruits require very short channels usually from producer to consumer direct. iii. Company Characteristics—here you look at the company objectives, financial status, product mix and desired degree of channel control. High degree of control allows only for one middleman or direct selling. iv. Middle-men Characteristics—What markets do the middlemen serve? Do they provide any financial support, what services do they provide, how sound are they financially because financially weak middlemen may require credits. Some channels of distribution for example are not available everywhere. Functions of channels of distribution members Information: Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and yyyy exchange. Promotion: developing and spreading persuasive communications about an offer. Contact: Finding and communicating prospective buyers. Matching, shaping and fitting the offer to the buyers’ need including activities such as manufacturing, grading, assembling and packaging. PROMOTION DECISIONS Every product needs to be brought to the attention of the market through identification of the benefits of the product. The basic elements of promotion which when put together from the promotional mix include: advertising, personal selling, sales promotion and publicity. (a)Advertising Has been defined as any paid form of non personal presentation by an identifiable sponsor. Advertising is used to communicate persuasive information about a product to the target group through use of spoken or written word and by visual materials. Advertising has certain distinctive qualities: i. Public presentation: Advertising is a highly public mode of communication, which suggests a standardised offering to customers. ii. Pervasiveness: Advertising is pervasive as it permits the seller to repeat a message many times. iii. Amplified Expressiveness: Advertising provides opportunities for dramatising the company and its products through the artful use of print, sound and colour. iv. Impersonality: In developing an advertising program marketing managers must make five major decisions: †¢what are the advertising objectives? (mission) †¢How much will be spent? What is to be communicated? (message) †¢What channel will be used? (media) †¢How should the results be measured? (effectiveness) Advertising Objectives Include: i. To inform ii. To persuade iii. To remind (b)Personal Selling Involves use of sales people to communicate the product to the market. It involves face to face contact between the sales person and the prospective customer. Because of the personal contact personal selling is the most expensive of the promotional elements but it can also be the most rewarding and effective in clinching deals. Sales people besides just selling the product have other duties which include: after-sales servicing, information gathering, communicating new information to customers and prospecting. To be effective sales people need information about the company, the products offered, sales and profit targets, customers, sales plan, promotional material, techniques of selling and a knowledge of competitor products. A company must decide on how to structure its sales force depending on the product and the market being targeted. The alternative forms of sales force structure include: i. Territorial Structured Sales Force—here each sales person is assigned an exclusive territory in which to represent the companys full line. ii. Product Structured Sales Force—where each sales person is in charge of a specific product or line of products. iii. Customer Structured Sales Force—where sales force are set up for different groups of customers. iv. Combined Structure (Complex) Sales force effectiveness can be measured either by net sales achieved, call rate, value of sales per call, number of new sales or by sales expenses in proportion to sales achieved. (c)Sales Promotion Sales promotion involves attempts to stimulate sales by use of incentives. These incentives may include free samples, special discounts, bonus for sales people, temporary price reductions, bargain packs, gifts, point of sale demonstrations etc. When directed at consumers, sales promotion has the following objectives: i. Draw attention to new products ii. Encourage sales of slow moving products iii. Stimulate off peak sales iv. Increase usage of products Sales promotion can also be directed at traders with the following objectives: i. Encourage dealer/retailer cooperation ii. Persuade dealers/retailers to devote increased shelf space to the companys products iii. Develop goodwill of dealers/retailers (d)Publicity Publicity often does not cost the organization money. It is news about the product or the organization reported in the press and other media without charge to the organization, but there are however certain costs involved in setting up the publicity programme. In publicity the firm aims to secure editorial space as divorced from paid space in the media available to customers. Publicity is a part of the larger concept of public relations. A companys public relations has several objectives including, obtaining favourable publicity for the company, building up a good company image, and handling adverse rumours or stories about the company. To carry out these objectives the public relations department of a company could use press relations, product publicity, corporate communications, lobbying, and counselling. The people in charge of publicity must make the following major decisions: i. Establish the publicity objectives ii. Choosing the publicity message and media iii. Implementing the publicity plan and iv. Evaluating the publicity results